• Course Type

  • Course Level

Digital Marketing Advanced

Category:Women’s Empowerment

Course Level Ready to Export

Course Description:

Upon completion of this course, students will be able to:

  1. Develop and execute a new Business Brand
  2. Understand the concept and develop the strategy of Content Marketing
  3. Apply Marketing Communication through the Email

Privacy & Cyber Security

Category:e-Commerce

Course Level Ready to Export

Course Description

Upon completion of this course, students will be able to:

  1. Understand the importance of privacy and security for e-businesses
  2. Set up basic tools and protocols to ensure minimum levels of data and operational security for e-commerce platforms
  3. Have the ability to effectively find resources and support needed online

Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)

Category:Technology

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.

What the participants will learn: 

·       The Thailand Government measures to support small business

·       Adapting to the COVID-19 crisis

·       The digital payment and cashless transactions as tools to reach more customers

·       Future initiatives to maximize digital commerce

Speakers’ profile:

·       Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;

·       Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.

·       Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.

How to Access Global Markets with Sustainability Certifications – GREENGUARD

Category:Trade/ Logistics

Course Level Ready to Export

Course Description

With much of our lives spent inside, indoor air quality is extremely important. GREENGUARD Certification helps companies demonstrate their products are safer. Gain insight into UL’s sustainability certification program.

This webinar covers:

  1. The current trends in product sustainability
  2. How to demonstrate that products are sustainable
  3. How GREENGUARD Certification influences buyers to choose products
  4. How GREENGUARD Certification is relevant to local markets
  5. How to prepare for GREENGUARD Certification testing
  6. To which green building requirements GREENGUARD Certification contributes

Furniture Safety Requirements for the US Market

Category:Trade/ Logistics

Course Level Ready to Export

Course Description

The U.S. market has specific safety requirements for testing and certification of furniture sold in the U.S.The requirements include stability, electrical and flammability conditions.

Join UL, an authority on product safety, for an overview on how UL Standards and Certifications demonstrate that furniture complies with U.S. requirements.

Basics of Logistics for Export

Category:Trade/ Logistics

Course Level Ready to Export


An overview of the fundamentals in logistics designed for micro, small, and medium-sized enterprises who want to export to new market segments overseas.

Connecting Global Commerce

Category:Operations

Course Level Startup

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Course Description

Learn how PayPal operates across platforms and devices — enabling consumers to pay with any device or operating system they choose no matter if they’re on their mobile devices, desktops or in the physical store. Since PayPal touches both the consumer and the merchant, we have the data to help protect against fraudulent transactions on the consumer side, while helping merchants to better understand their customers.

https://asean-sme-academy.org/forums/forum/forum/

Boost Your Business with Facebook

Category:Marketing

Course Level Startup

Learning Path Cover Art-for FB

About Facebook Blueprint

Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.

 

 

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers