Course Description:
Upon completion of this course, students will be able to:
- Understand the Customer Development Process
- Conduct the Customer Discovery Interview
- Plan for customer relationship management (CRM)
Customer Development
Customer Development
Module 1. Customer Development Process
- Customer Discovery
- Customer Validation
- Customer Creation
Module 2. Customer Discovery Interview
- Articulate your Business Model Hypotheses
- Plan and Conduct a Customer Discovery Interview
Module 3. Customer Relationship Management (CRM)
- Understanding Customer Relationship Management
- Plan for Customer Relationship Management
Customer Development
