5 Mistakes We've Made with Digital Advertising and How to Avoid Them

Marketing
Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.
Language/s English
AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.
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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.