The course, Intellectual Property Management, focuses on intellectual property from the perspective of ‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ Intellectual Property is. In the first three modules, it teaches about the economic significance of IP. Using management examples and established industry methodologies, it elaborates on IP asset identification, IP incubation, IP commercialization, IP valuation, and IP taxation. In the last three modules it offers an in-depth look at commercial activities in the digital area by looking at e-commerce and IP, digital management of creative works, and the strategic management of IP.
Provided By
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation.
