The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs planning to digitize their businesses.
The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business's continuity after disruptions.