Managing Customers Digitally

Join this Managing Customers Digitally course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn how to manage the business by responding to customers digitally to offer increased flexibility and versatility for engagement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
Business Stage Start Up
Language/s English

The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs      planning to digitize their businesses.

The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business's continuity after disruptions.

Module 1: Kickstarting Your Digital Business

  • Video: Establishing your Online Website Presence
  • Interactive Lesson: Make your Website Connect to your Customers
  • Video: Profile Funnel to Find Leads

Module 2: Let The World Discover You - Optimizing Your Site Search

  • Interactive Lesson: Understand How Search Engine Optimisation (SEO) Works
  • Video: Establishing Your Presence on Google Search and Maps
  • Video: Understanding Mobile SEO

Module 3: Data-driven Decisions For Your Business

  • Video: Using Analytics To Understand What Matters
  • Webinar: Understand The Latest Trends For Your Digital Businesses
  • Interactive Lesson: Turning Data Into Actionable Insights

Module 4: Unlocking the Power of Customer Relationship Management

  • Webinar: Building Relationship with Customer 4.0
  • Video: Effective Customer Journey
  • Interactive Lesson: Managing Your Customer Relationship Digitally
Provided By
The Business Continuity and Resilience (BCR) Tab provides content for ASEAN MSMEs on how to anticipate disruptions (i.e., natural disasters or pandemics) and prepare a plan to ensure that business operations can continue if disruptions materialize. The BCR Tab is developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on MSMEs (ACCMSME) and the US-ASEAN Business Council.