ASEAN Micro, Small, and Medium Enterprises (MSMEs) who participated in an e-survey conducted by the ASEAN-USAID IGNITE project in November 2022 indicated that the most pressing challenge during the COVID-19 pandemic was financial aspects. In Financial aspect, most ASEAN MSMEs showed that the most pressing financial challenges identified were fixed costs – namely wages, taxes, and social security charges, among others.
MSME Growth Engine focuses on unlocking the power of digital payments, content, digital advertisements, and digitized operations to future-proof ASEAN MSMEs. The course will support MSMEs in accepting payments via e-wallets, harnessing digital payments data, creating killer content, producing engaging campaigns, and tracking conversions to increase results. ASEAN MSMEs will also be aided to make their businesses accessible to global customers as a strategy to make their businesses resilient in the digital era.
Module 1: Supercharge your Business with Digital Payments
- Video: Unlocking the Power of Digital Payments
- Interactive Lesson: Accepting payments via E-Wallets
- Video: Harnessing Digital Payments Data
Module 2: Content and Customers Are King
- Interactive Lesson: Growing Your Audience Before Your Product
- Webinar: Creating and Using Killer Content
- Video: Produce Engaging Campaigns
Module 3: Generating Leads For Your Business
- Video: Grow your Business with Digital Ads
- Interactive Lesson: Tracking Conversions to Increase Results
- Webinar: Customer Reviews the New Word of Mouth
Module 4: Unlock The Global Market Through Digitized Operations
- Video: Making your Business Accessible to Global Customers
- Interactive Lesson: Getting Your Processes International Ready
- Interactive Lesson: Delivering Your Product Globally
