MSME Growth Engine

Join this MSME Growth Engine course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn about aspects that are essential for MSME to grow. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
Business Stage Start Up
Language/s English

ASEAN Micro, Small, and Medium Enterprises (MSMEs) who participated in an e-survey conducted by the ASEAN-USAID IGNITE project in November 2022 indicated that the most pressing challenge during the COVID-19 pandemic was financial aspects. In Financial aspect, most ASEAN MSMEs showed that the most pressing financial challenges identified were fixed costs – namely wages, taxes, and social security charges, among others.

MSME Growth Engine focuses on unlocking the power of digital payments, content, digital advertisements, and digitized operations to future-proof ASEAN MSMEs. The course will support MSMEs in accepting payments via e-wallets, harnessing digital payments data, creating killer content, producing engaging campaigns, and tracking conversions to increase results. ASEAN MSMEs will also be aided to make their businesses accessible to global customers as a strategy to make their businesses resilient in the digital era.

Module 1: Supercharge your Business with Digital Payments

  • Video: Unlocking the Power of Digital Payments
  • Interactive Lesson: Accepting payments via E-Wallets
  • Video: Harnessing Digital Payments Data

Module 2: Content and Customers Are King

  • Interactive Lesson: Growing Your Audience Before Your Product
  • Webinar: Creating and Using Killer Content
  • Video: Produce Engaging Campaigns

Module 3: Generating Leads For Your Business

  • Video: Grow your Business with Digital Ads
  • Interactive Lesson: Tracking Conversions to Increase Results
  • Webinar: Customer Reviews the New Word of Mouth

Module 4: Unlock The Global Market Through Digitized Operations

  • Video: Making your Business Accessible to Global Customers
  • Interactive Lesson: Getting Your Processes International Ready
  • Interactive Lesson: Delivering Your Product Globally
Provided By
The Business Continuity and Resilience (BCR) Tab provides content for ASEAN MSMEs on how to anticipate disruptions (i.e., natural disasters or pandemics) and prepare a plan to ensure that business operations can continue if disruptions materialize. The BCR Tab is developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on MSMEs (ACCMSME) and the US-ASEAN Business Council.