A marketing plan sets out your business strategy to make the goods and services attractive to potential customers. You develop a marketing plan one step at a time by making decisions about the strategies you will adopt in different areas of your business. These decision areas are known as the 4 P’s:

⊕ P ⇒ Product: what goods or services you are going to sell to your customers

⊕ P ⇒ Place: how and where you are going to reach your customers

⊕ P ⇒ Promotion: how you inform your customers about your goods or services and how you attract your customers

⊕ P ⇒ Price: how much you will charge your customers for your goods or services.

In this session we will learn about Product, Place, and Promotion. We will learn about Price in another session.

You can download the session pdf file here.

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