Primer on Intellectual Property
Category:Operations
Course Level Growing
Course developed by:
Course Description
This course covers the fundamental aspects of intellectual property (IP): copyright and related rights, trademarks, patents, geographical indications, and industrial designs. It also covers contemporary issues impacting the IP field such as: new plant varieties, unfair competition, enforcement of IP rights and emerging issues in IP.
Learning Objectives
Familiarization with the different types of IP, how to enforce your IP rights if infringed
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
All About Marketing Automation – What it is & Why it works
Category:Technology
Course Level Startup
Course Description
Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.
Your Target Audience
Category:Marketing
Course Level Startup
Course Summary
Who is your target audience?
Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.
In this course, you will learn how to:
Craft questions to learn more about your customers
Create an online survey to gather information about your customers
Digital Contents Development Advanced
Category:Digital Literacy & Technology
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understanding how videos can be used as a branding and marketing tool
- Creating a marketing strategy plan for your video channel
- Using AI like ChatGPT to generate content
- Creating a storyboard for your video
- Deciding which platform to choose based on target market
- Creating video posts for various social media platforms
- Designing a video channel using YouTube or TikTok
Problem Solving and Entrepreneurship through Innovation
Category:Operations
Course Level Startup
About this Course:
This Problem Solving and Entrepreneurship through Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.
After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.
The EI is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- What is Innovation
- Creative Thinking
- Problem Definition
- Create Ideas
- Filter
- Pilot
- Action Plan
Eligible for Certification: Yes
Understanding the Concepts of AI and ML
Category:Technology
Course Level Growing
Course Description
This course describes the concept of AI and ML. The course provides a detailed description about the scope and need of AI and helps to understand the impact of AI in enabling human progress and transforming business. The course explains the concepts of artificial intelligence, machine learning, and deep learning.
Course Objective
- Describe the impact and scope of artificial intelligence
- Explain the concepts of artificial intelligence and machine learning
- List the challenges and the application of artificial intelligence
- Describe the concepts of machine learning, deep learning, and neural network
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
The Internet and the World Wide Web
Category:Technology
Course Level Startup
Course Description
The Internet can connect you to people, information, and resources around the world. This course shows you how to connect to the Internet, browse webpages and websites, use search engines, and communicate with others using email, instant messaging, blogs, and other media.
Course Benefits
The Internet has changed the way people communicate with each other. You can access and use various services related to finding information, communicating, and conducting business on the Internet.
Small Business Owners Training
Category:Operations
Course Level Growing
About this Course:
The Small Business Owners (SB) training builds on the key principles of business to develop the competencies needed for managing operations and making improvements. The emphasis is not on producing fully worked revisions of written business plans but on supporting business owners to develop the skills for assessing different business strategies and identifying practical improvements. The SB training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have faced difficulties.
After completing the training, participants will better understand how a business operates, how to assess different business strategies, and how to collaborate with others to promote their businesses success. Participants will have a new skill set and confidence to take action, make decisions and plan for the future of their businesses or prospective businesses.
The SB is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- Better Marketing
- Improving Productivity
- Improving Quality
- Bookkeeping
- Understanding Costs
- Action Planning
Eligible for Certification: Yes
Quản lý người tiêu dùng số
Category:Technology
Course Level Startup
Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu cách quản lý doanh nghiệp thông qua các công cụ số nhằm đáp ứng yêu cầu của khách hàng để tăng tính linh hoạt cho việc tương tác. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến webinar được ghi trước và các bài học tương tác.
Cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện cho thấy rằng đại dịch đã đặt ra các vấn đề liên quan đến khách hàngđối với các Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (MSME) của ASEAN. Những thách thức lớn nhất mà họ gặp phải là thay đổi hành vi của khách hàng, sở thích mua hàng, khả năng giữ chân khách hàng và sự hài lòng của khách hàng. Khóa học này tập trung vào việc phát triển các năng lực thiết yếu cần thiết cho các MSME trong việc lập kế hoạch số hóa doanh nghiệp của họ.
Khóa học sẽ hỗ trợ các MSMEs ASEAN trong việc tạo dựng sự hiện diện trực tuyến để tiếp tục kết nối họ với khách hàng và xây dựng tệp khách hàng tiềm năng MSMEs ASEAN sẽ có bộ kỹ năng mới và sự tự tin để hành động, đưa ra quyết định và lập kế hoạch tiếp tục hoạt động kinh doanh của họ dựa trên phân tích dữ liệu và xu hướng dữ liệu được đề cập trong khóa học này. Khóa họccũng khuyến khách các doanh nghiệp vừa và nhỏ ở ASEAN bắt đầu thực hiện số hóa hoạt động quản lý khách hàng để xây dựng hành trình trải nghiệm hấp dẫn cho khách hàng nhằm duy trì hoạt động kinh doanh của họ sau những thời kỳ gián đoạn.
การบริหารจัดการลูกค้าด้วยดิจิทัล
Category:Technology
Course Level Startup
เข้าร่วมหลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลที่พัฒนาโดยหน่วยงานเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนด้านวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้วิธีจัดการธุรกิจโดยการตอบสนองลูกค้าด้วยดิจิทัลเพื่อเพิ่มความยืดหยุ่นและความอเนกประสงค์ให้กับการมีส่วนร่วม หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
การสำรวจทางอิเล็กทรอนิกส์โดยโครงการ ASEAN-USAID IGNITE พบว่าโรคระบาดได้ยกประเด็นที่เกี่ยวข้องกับลูกค้าของวิสาหกิจขนาดกลางขนาดย่อม และรายย่อย (MSMEs) ในอาเซียน ความท้าทายที่่สำคัญที่สุดคือการเปลี่ยนแปลงพฤติกรรมของลูกค้า ความโน้มเอียงของการซื้อ การรักษาลูกค้า และความพึงพอใจของลูกค้า หลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลมุ่งเน้นไปที่การพัฒนาความสามารถที่จำเป็นสำหรับ MSMEs ที่วางแผนจะเปลี่ยนธุรกิจของตนให้เป็นดิจิทัล
หลักสูตรนี้จะสนับสนุน MSMEs ในอาเซียนในการสร้างสถานะออนไลน์ที่จะเชื่อมโยงพวกเขากับลูกค้าและสร้างโอกาสในการขาย MSMEs ในอาเซียนจะได้รับทักษะชุดใหม่และความมั่นใจในการดำเนินการ การตัดสินใจ และการวางแผนเพื่อดำเนินธุรกิจต่อไปโดยอ้างอิงจากการวิเคราะห์ข้อมูลและแนวโน้มของข้อมูลที่กล่าวถึงในหลักสูตรนี้ หลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลยังเชิญชวนให้ MSMEs ในอาเซียนเริ่มต้นจัดการลูกค้าแบบดิจิทัลเพื่อสร้างเส้นทางของลูกค้าที่น่าสนใจเพื่อความต่อเนื่องของธุรกิจหลังจากการหยุดชะงัก
Introduction to the Patent Cooperation Treaty
Category:Operations
Course Level Growing
Course developed by:
Course Description
Provides an introduction and general overview of the Patent Cooperation Treaty (PCT). The course was developed by WIPO specialists using the distance learning methodology of the WIPO Academy. Self-assessment tools are strategically placed throughout the course to measure understanding and progress.
Learning Objectives
Understand the benefits of protecting an invention through the PCT process for SMEs.
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
Digital Lifestyles
Category:Technology
Course Level Startup
Course Description
From cell phones to MP3 players to digital cameras, computers are changing our everyday lives. This course introduces you to digital technologies, including digital audio, digital video, and digital photography. It explores how these and other computing technologies are creating new career opportunities and shaping the world we live in.
Course Benefits
Digital technology is used in all areas of life today. It has changed the way people work and entertain themselves. This module explains the scope of digital technology at home, at work, and at play. It also identifies the different career opportunities made available because of the extensive use of computers in various fields.
Build Your Executive Career on Salesforce
Category:Operations
Course Level Startup
Course Description
Learn the skills needed to build your Executive Career on Salesforce
Course Objective
After completing this unit, you’ll be able to:
- Learn the different Salesforce capabilities and best practices to be successful in your Salesforce Career
- Grow your business, boost productivity, and make smart decisions with Sales Cloud.
- Supercharge your agents with omni-channel tools and an intelligent service platform.
- Build intelligent experiences for your customers with the Salesforce Platform.
- Discover insights and predict outcomes with this powerful set of AI-enhanced features.
- Explore our powerful suite of products and start building your digital marketing strategy.
- Use Quip to improve your team’s collaboration and efficiency by addressing workflow bottlenecks.
- Give customers a seamless commerce experience that integrates with your backend systems.
- Use Experience Cloud to connect with your customers and partners.
- Reflect on the value of diversity and inclusion at work and what you can do to promote equality.
- Learn the Salesforce Great Manager Model and discover strategies for being a great manager.
- Learn to lead a contact center in the digital era.
Course Developer
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.
Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.
Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.
Penggerak Pertumbuhan UMKM
Category:Technology
Course Level Startup
Ikuti kursus Penggerak Pertumbuhan UMKM yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari aspek-aspek yang penting bagi UMKM untuk berkembang. Kursus ini dibuat berdasarkan modul-modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN yang berpartisipasi dalam survei elektronik yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022 mengindikasikan bahwa tantangan yang paling mendesak selama pandemi COVID-19 adalah aspek keuangan. Dalam aspek keuangan, sebagian besar UMKM ASEAN menunjukkan bahwa tantangan keuangan yang paling mendesak yang diidentifikasi adalah biaya tetap – antara lain upah, pajak, dan biaya jaminan sosial.
Penggerak Pertumbuhan UMKM berfokus pada membuka kekuatan pembayaran digital, konten, iklan digital, dan operasi digital untuk UMKM ASEAN yang dapat bertahan di masa depan. Kursus ini akan mendukung UMKM dalam menerima pembayaran melalui dompet elektronik, memanfaatkan data pembayaran digital, membuat konten yang menarik, menghasilkan kampanye yang menarik, dan melacak konversi untuk meningkatkan hasil. UMKM ASEAN juga akan dibantu untuk membuat bisnis mereka agar dapat diakses oleh pelanggan global sebagai strategi untuk membuat bisnis mereka bertahan di era digital.
Minimizing the Risk of Fraud
Category:Technology
Course Level Growing
About this Course:
Learners will be introduced to the ways to minimize the risk of fraud. Clients prize Baker & McKenzie for its breadth of access to markets, as it can individually guide cross-border transactions without using external local counsel.
Learners will be acquainted to common email scam including information on phishing, and malware/ransomware. The course will also provide information how to prevent and minimize fraud.
Instructors:
Susan Kendall, Partner, Hong Kong
Course Type: Self-Paced
Lesson Length: 20 minutes
E-Investment Guide for Green Growth Business Models
Category:Finance/ Accounting
Course Level Startup
Join this E-Investment Guide for Green Growth Business Models course developed by the U.S. Agency for International Development (USAID) with support from the U.S. Department of State to equip ASEAN entrepreneurs and business leaders with the knowledge and strategies to succeed in the burgeoning green economy. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with micro learning activities including fire-side chat videos with experts, reading materials, and downloadable activities.
Through this course, you will gain understanding of sustainable entrepreneurship, explore the significance of green growth business models, and learn from success stories across the ASEAN region. The course offers practical insights into navigating the green growth landscape, attracting impact investments, and scaling green businesses.
You will also explore the critical role of incubators and accelerators, learn how to access funds strategically, and understand the importance of impact reporting in the green economy. Engaging activities throughout the course will provide hands-on experience in planning, attracting investment, and scaling green business models, ensuring you are well-prepared to thrive in the ASEAN green growth sector.
Leveraging Digital Solutions for Business Resilience
Category:Women’s Empowerment
Course Level Growing
What are the ways to connect underserved communities to opportunities in the digital economy? Join us as we explore the role of local partnerships and capacity building in bridging the digital gap in the region. Discover how impactful collaborations and empowering initiatives can transform lives and create inclusive growth in the digital era.
Sales Forecasting
Category:Marketing
Course Level Startup
Course Summary
How can you gather the right information to forecast sales for your business?
Learn why sales forecasting is important for your business and how to gather information to make a sales forecast. Learn how to customize a spreadsheet to track your sales forecast. Learn how to gather the important information needed to create your sales forecast.
In this course, you will learn how to:
Gather information to make a sales forecast for your business
Use spreadsheet software to track your sales forecast
Design Thinking and Challenge Management
Category:Technology
Course Level Startup
Course Description
Design Thinking and Challenge Management combine techniques that foster an innovation culture in companies with a human-centric approach.
Ongoing digitization sets totally new standards every day and brings a lot of new requirements to economies, businesses, and people. The digital transformation is changing society and is evident all around us.
Innovation cycles have accelerated massively and require a different behavior than in the past. Agile innovation is the prerequisite for success. Organizational changes have to be accompanied by personal or individual change, as digital transformation is only effective and successful in an enterprise when personal transformation happens in parallel.
Well-established methodologies and concepts have to be combined with new concepts that fit into today’s world. Design Thinking is a proven methodology that SAP offers to customers, but also uses itself to support out-of-the-box thinking and the development of new innovation approaches in an agile, fast, and structured way. With Challenge Management by Dr. Wladimir Klitschko, we invite people and organizations to experience a concept that complements agile corporate methodologies such as Design Thinking with meaningful personal strategies that enable people to confidently deal with the challenges arising from change.
To enroll in this course, please click the ‘Course Content‘ to be directed to the openSAP course website.
Course Benefits
Join this free online course with Dr. Wladimir Klitschko to learn about his Challenge Management philosophy and how the combination with Design Thinking fosters innovation on an enterprise and personal level. Coupling both methodologies provides professionals with the tools and methods to transform and innovate the businesses they are working in, and to develop personal skills to face the challenges that arise with digital transformation.
Profit and Loss
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you tell whether you are making a profit?
Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.
In this course, you will learn how to:
Find your hidden expenses
Calculate profit and loss