Training

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5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them

Category:Technology

Course Level Growing

Course Description

AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.

Tool for Entrepreneurship and Innovation

Category:Operations

Course Level Startup

About this Course:

This Entrepreneurship and Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.

After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.

The EI is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

Available Lessons:

  1. Overview of the programme
  2. Introductions
  3. What is Innovation
  4. Creative Thinking
  5. Problem Definition
  6. Create Ideas
  7. Filter
  8. Pilot
  9. Action Plan

Eligible for Certification: Yes

 

 

 

Strategic Planning

Category:Operations

Course Level Startup

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Course Summary

Learn to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals. Look into how you can start today.

In this course, you will learn how to:
hpUse a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
hpMake the process easier by integrating word processing and spreadsheet documents

This course was developed in collaboration with the Kelley School of Business, Indiana University, as part of the United States Agency for International Development (USAID)-funded Advancement and Development through Entrepreneurship Programs and Training (ADEPT) partnership for Myanmar (Burma).

 

Computer Basics

Category:Technology

Course Level Startup

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Course Description

Computing has become a very integral part of everyday life in the twenty-first century. From music and photos to banking and communicating, computers have changed the way we work and live.

This course introduces you to the fundamentals of computing, explains the components of a computer, explores operating system basics, and shows you how to use a mouse and a keyboard. Also explains how computers can be used in different aspects of life.

Course Benefits

Computers are used in every field. They help organizations and individuals to conduct business transactions efficiently and quickly. Today, one of the basic skills necessary to succeed at a workplace is to know how to use the computer. To be able to get better jobs, you need to know how to use a computer.

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers

Effective Business Websites

Category:Technology

Course Level Startup

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Course Summary

How can your website meet your business goals by effectively reaching your target audience?

Learn how to build a user-friendly website that meets your business goals and effectively reaches your target audience. Learn how to use a web tool to create a website.

In this course, you will learn how to:
hpCreate a user-friendly website that meets your business goals and effectively reaches your target audience
hpUse online web design software to create a website for your business

Business Email

Category:Technology

Course Level Ready to Export

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Course Summary

How can I use email effectively in my business?

Learn how to write business emails that effectively communicate with customers and suppliers. Explore how to create professional and appropriate business emails for any situation.

In this course, you will learn how to:
hpRecognize the dos and don’ts of business email
hpAddress an email
hpAdd an attachment to an email
hpCreate an email signature

Strengthening Global Presence Through Online Marketing

Category:Technology

Course Level Startup

Strengthening Global Presence Through Online Marketing

About this Course:

Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.

Instructor: Bianca Grey, Account Manager

Course Type: Self-Paced

Lesson Length: 15 minutes

Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)

Category:Technology

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.

What the participants will learn: 

·       The Thailand Government measures to support small business

·       Adapting to the COVID-19 crisis

·       The digital payment and cashless transactions as tools to reach more customers

·       Future initiatives to maximize digital commerce

Speakers’ profile:

·       Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;

·       Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.

·       Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.

How to Access Global Markets with Sustainability Certifications – GREENGUARD

Category:Trade/ Logistics

Course Level Ready to Export

Course Description

With much of our lives spent inside, indoor air quality is extremely important. GREENGUARD Certification helps companies demonstrate their products are safer. Gain insight into UL’s sustainability certification program.

This webinar covers:

  1. The current trends in product sustainability
  2. How to demonstrate that products are sustainable
  3. How GREENGUARD Certification influences buyers to choose products
  4. How GREENGUARD Certification is relevant to local markets
  5. How to prepare for GREENGUARD Certification testing
  6. To which green building requirements GREENGUARD Certification contributes

Unique Value Proposition

Category:Marketing

Course Level Startup

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How can you figure out what makes your business unique?

Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.

In this course, you will learn how to:
hpAssess your business’s strengths and weaknesses
hpExamine the strengths and weaknesses of your competitors’ businesses
hpConduct an effective Internet search for information about your competitors’ businesses

Profit and Loss

Category:Finance/ Accounting

Course Level Startup

2_Profit_and_lossCourse Summary

How can you tell whether you are making a profit?

Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.

In this course, you will learn how to:
hpFind your hidden expenses
hpCalculate profit and loss

Tool for Business Plan Development

Category:Operations

Course Level Startup

BPD Cover Page

About this Course:

The C-BED Tool for Business Plans is a companion to the C-BED training tools for Aspiring Entrepreneurs (AE) and Small Business Owners (SBO). It is designed for groups who have already completed these training tools and will be able to draw on this work to complete a business plan.

The Tool for Business Plans is part of  Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.

The training tools incorporate hands-on, activity based lessons, maximizing the use of diagrams and pictures so that both literate and illiterate participants are able to learn together. This alternative teaching method has been found to promote increased leadership and participation during the course and translates to greater individual feelings of empowerment and ties to the community once the course is complete.

Available Lessons:

The tool is divided into two sections. In Section #1 an introduction to each element of the business plan is provided along with instructions and examples on how to capture the relevant information for your business. Links to the activities completed in C-BED for AE and SBO are provided, as well as referral to other C-BED training tools for those entrepreneurs needing to develop their skills further. In Section #2, an overview of the business planning process is presented and a blank template for business plans is provided.

 

Furniture Safety Requirements for the US Market

Category:Trade/ Logistics

Course Level Ready to Export

Course Description

The U.S. market has specific safety requirements for testing and certification of furniture sold in the U.S.The requirements include stability, electrical and flammability conditions.

Join UL, an authority on product safety, for an overview on how UL Standards and Certifications demonstrate that furniture complies with U.S. requirements.

Primer

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Improve your business and marketing skills with five-minute lessons. Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.

(available in local language for Indonesia, Malaysia, Thailand, and Vietnam)

*This is a mobile application

Presenting Data

Category:Operations

Course Level Startup

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Course Summary

What’s the most effective way to present my business’s data?

Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey.

In this course, you will learn how to:
hpDecide what type of chart to use to present your data effectively
hpUse spreadsheet software to create charts and graphs

 

Customer Relationship Management (CRM)

Category:Marketing

Course Level Startup

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Course Summary

How can a customer relationship management (CRM) tool help me to build my business?

Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.

In this course, you will learn how to:
hpSet up a CRM tool for your business
hpUse the CRM tool to track information that will help you build your business

Fundamentals: Learn Digital Marketing Concepts

Category:Technology

Course Level Startup

Course Description

Learn how you can use Marketo Engage’s powerful automation to engage with buyers in a meaningful and consistent way across their online experiences and deliver results.

Getting the Most Value from Card Acceptance

Category:Operations

Course Level Startup

Cover Page - MasterCard

Course Description:

Today we’re going to talk about how small businesses can expand and strengthen their enterprises by mastering electronic payments. Electronic payment technology continues to expand and improve, replacing cash and checks for government, consumers and small businesses. Many of the advantages of convenience and efficiency are so obvious that we don’t even think about them. There are many other features and capabilities of debit, credit and prepaid cards that can be overlooked or become confusing. With more and more use of electronic payments, Master Your Card is here to make sure everyone realizes how they can get more from their money by using the full power of electronic payment networks.

Course Type: Self-Paced

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