Digital Lifestyles
Category:Technology
Course Level Startup
Course Description
From cell phones to MP3 players to digital cameras, computers are changing our everyday lives. This course introduces you to digital technologies, including digital audio, digital video, and digital photography. It explores how these and other computing technologies are creating new career opportunities and shaping the world we live in.
Course Benefits
Digital technology is used in all areas of life today. It has changed the way people work and entertain themselves. This module explains the scope of digital technology at home, at work, and at play. It also identifies the different career opportunities made available because of the extensive use of computers in various fields.
Digital Marketing Core
Category:Women’s Empowerment
Course Level Startup
Course Descriptions:
Upon completion of this course, students will be able to:
- Understand the concepts and features of digital marketing
- Describe the types of digital marketing channels and their return on investment
- Plan, implement and optimize your digital marketing program
IT for Business Success
Category:Technology
Course Level Startup
Course Summary
Determine the types of technology solutions that best address your business goals. Learn how different technology issues and capabilities directly and indirectly effect your business.
In this course, you will learn how to:
Determine the types of technology solutions that best address your business goals
Decide the best way to implement a technology solution given the circumstances of your particular business
Managing Consumers Digitally
Category:Technology
Course Level Startup
Join this Managing Customers Digitally course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn how to manage the business by responding to customers digitally to offer increased flexibility and versatility for engagement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs planning to digitize their businesses.
The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business’s continuity after disruptions.
Leveraging Digital Solutions for Business Resilience
Category:Women’s Empowerment
Course Level Growing
What are the ways to connect underserved communities to opportunities in the digital economy? Join us as we explore the role of local partnerships and capacity building in bridging the digital gap in the region. Discover how impactful collaborations and empowering initiatives can transform lives and create inclusive growth in the digital era.
E-Investment Guide for Green Growth Business Models
Category:Finance/ Accounting
Course Level Startup
Join this E-Investment Guide for Green Growth Business Models course developed by the U.S. Agency for International Development (USAID) with support from the U.S. Department of State to equip ASEAN entrepreneurs and business leaders with the knowledge and strategies to succeed in the burgeoning green economy. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with micro learning activities including fire-side chat videos with experts, reading materials, and downloadable activities.
Through this course, you will gain understanding of sustainable entrepreneurship, explore the significance of green growth business models, and learn from success stories across the ASEAN region. The course offers practical insights into navigating the green growth landscape, attracting impact investments, and scaling green businesses.
You will also explore the critical role of incubators and accelerators, learn how to access funds strategically, and understand the importance of impact reporting in the green economy. Engaging activities throughout the course will provide hands-on experience in planning, attracting investment, and scaling green business models, ensuring you are well-prepared to thrive in the ASEAN green growth sector.
Get Started with Trailhead
Category:Operations
Course Level Growing
Course Description
Kick-off your Trailhead learning on the right path! This trailmix will share how to get the most out of your learning experience.
Course Objective
After completing this unit, you’ll be able to:
- Earn badges, have fun, and build your career on Salesforce.
- Your Trailhead Profile is your digital Salesforce resume. Learn how to personalize it with a vanity URL.
- Read about other Trailblazers like you who are gaining skills, giving back, and leaving a path for others to follow.
- Learn how Trailhead enabled Trailblazers to skill up, collaborate, and be more productive.
- Connect with fellow Trailblazers to continue learning together.
Course Developer
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.
Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.
Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.
Mengubah Kerangka Berpikir dan Tim
Category:Operations
Course Level Startup
Ikuti kursus Mengubah Kerangka Berpikir dan Tim ini, yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari tentang pengelolaan pola pikir dan tim bisnis di abad ke-21 guna meningkatkan fleksibilitas dan daya tahan untuk meningkatkan hasil. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Sumber daya manusia adalah salah satu aspek yang paling penting untuk diperhatikan dalam menjalankan bisnis. Ketika pandemi COVID-19 melanda, hal ini mempengaruhi bisnis dalam banyak hal termasuk motivasi karyawan, serta sistem dan budaya bisnis. Sebuah survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE pada November 2022 menunjukkan bahwa bekerja dari jarak jauh merupakan tantangan sumber daya manusia yang paling banyak dilaporkan dialami oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Mengubah Kerangka Berpikir dan Tim menjabarkan kompetensi dan pengetahuan dasar bagi UMKM ASEAN untuk unggul dalam ekonomi global dan menyamakan kedudukan dengan perusahaan-perusahaan besar.
Salah satu tantangan terbesar yang dihadapi oleh UMKM ASEAN terletak pada aspek sumber daya manusia karena adanya perubahan budaya kerja yang berdampak pada motivasi, keterlibatan, dan kinerja tim. Pertanyaannya adalah bagaimana mendorong pertumbuhan UMKM ASEAN dalam aspek sumber daya manusia untuk kelangsungannya selama masa disrupsi. Dengan Kursus Mengubah Kerangka Berpikir dan Tim, para peserta akan mendapatkan pengalaman dalam membangun rencana keberlangsungan bisnis, membangun budaya digital native dalam bisnis, dan mempersiapkan tim untuk lingkungan pengelolaan digital yang memungkinkan usaha kecil dan menengah untuk menghadapi tantangan yang timbul dari perubahan.
Green Growth Entrepreneurship and Investment Strategies
Category:Operations
Course Level Startup
Join this Green Growth Entrepreneurship and Investment Strategies course developed by the U.S. Agency for International Development (USAID) with support from the U.S. Department of State to elevate your understanding of sustainable entrepreneurship. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, fire-side chat videos with experts, and interactive lessons.
Designed for aspiring entrepreneurs, startups, and SMEs in ASEAN, this course provides in-depth knowledge of the investment landscape in the green growth sector. You will learn to analyze the criteria used by angel, impact, and ESG investors when identifying and investing in green businesses. Gain insights into the potential for startups and high-growth companies in the region, based on investor perspectives, and develop strategies to meet their financing needs. Additionally, the course will guide you through mapping the broader ecosystem in ASEAN, identifying key stakeholders that support green innovation and growth. Through practical exercises and expert-led discussions, you’ll be equipped to navigate the complexities of green investment and drive sustainable business success in the region.
Marketing Benefits vs Features
Category:Marketing
Course Level Startup
Course Summary
How can you effectively promote the benefits of your products or services?
Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.
In this course, you will learn how to:
Understand the difference between the benefits and features of your products or services and effectively promote them to your target market
Use online templates to create a flyer for your business
The Internet and the World Wide Web
Category:Technology
Course Level Startup
Course Description
The Internet can connect you to people, information, and resources around the world. This course shows you how to connect to the Internet, browse webpages and websites, use search engines, and communicate with others using email, instant messaging, blogs, and other media.
Course Benefits
The Internet has changed the way people communicate with each other. You can access and use various services related to finding information, communicating, and conducting business on the Internet.
Business Model Generation & Innovation
Category:Management
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts and expressions of a business model.
- Generate a new business model.
- Innovate an existing business model
Primer App
Category:Operations
Course Level Growing
Course Summary
Learn how you can work remotely in a productive way, with this minicourse from the Google Primer app.
*This is a mobile application
Applied Digital Skills
Category:Technology
Course Level Startup
Course Summary
Teach and learn practical digital skills using our free project-based video curriculum.
Google Cloud Training
Category:Technology
Course Level Growing
Course Summary
Enhance your resume with new certification. Google Cloud Certifications proves your proficiency to transform businesses with Google Cloud technology.
Social Media Marketing
Category:Marketing
Course Level Startup
Course Summary
Using social media marketing to build your business
Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers.
In this course, you will learn:
A variety of social media marketing campaigns
How to create a Facebook ad targeted to your customers
Connecting Global Commerce
Category:Operations
Course Level Startup
Course Description
Learn how PayPal operates across platforms and devices — enabling consumers to pay with any device or operating system they choose no matter if they’re on their mobile devices, desktops or in the physical store. Since PayPal touches both the consumer and the merchant, we have the data to help protect against fraudulent transactions on the consumer side, while helping merchants to better understand their customers.
https://temp.asean-sme-academy.org/forums/forum/forum/
Selling Online
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you create effective online marketplace listings for your products?
Learn how to maximize the use of selling online in your business. Learn how to create effectively put together online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements.
In this course, you will learn how to:
Create effective titles, descriptions, and photographs for your online product listing
Improve your products’ photographs using photo-editing software
Primer on Intellectual Property
Category:Operations
Course Level Growing
Course developed by:
Course Description
This course covers the fundamental aspects of intellectual property (IP): copyright and related rights, trademarks, patents, geographical indications, and industrial designs. It also covers contemporary issues impacting the IP field such as: new plant varieties, unfair competition, enforcement of IP rights and emerging issues in IP.
Learning Objectives
Familiarization with the different types of IP, how to enforce your IP rights if infringed
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
การปรับธุรกิจให้พร้อมรับอนาคต
Category:Technology
Course Level Startup
เข้าร่วมหลักสูตรปรับธุรกิจเตรียมพร้อมรับอนาคต ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนว่าด้วยวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับกลยุทธ์ในการเตรียมพร้อมรับอนาคตธุรกิจของคุณในยุคดิจิทัล หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงวิดีโอการเรียนรู้ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนเชิงโต้ตอบ
วิสาหกิจขนาดกลางขนาดย่อม และรายย่อในอาเซียน (MSMEs) ซึ่งดำเนินการโดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 ระบุว่าการดำเนินธุรกิจเป็นความท้าทายเร่งด่วนอันดับสอง ตัวอย่างของความท้าทาย ได้แก่ การพัฒนาธุรกิจ/บริการใหม่ การสร้างกลยุทธ์ทางธุรกิจใหม่ การดำดิ่งสู่การตลาดและการขายออนไลน์ การพัฒนาทักษะของพนักงาน และการดำเนินธุรกิจโดยอัตโนมัติ หลักสูตรการปรับธุรกิจให้พร้อมรับอนาคตจะช่วยให้ MSMEs ในอาเซียนสามารถใช้ประโยชน์จากพลังของโซเชียลมีเดียละเครื่องมือดิจิทัลอื่น ๆ
ความยั่งยืนในการดำเนินธุรกิจและการจัดการการหยุดชะงักในกิจกรรมประจำวันที่ได้รับผลกระทบจากการเปลี่ยนแปลงสภาพภูมิอากาศและพลวัตของโลกอื่น ๆ จะช่วยให้ MSMEs ในอาเซียนมีความสามารถขั้นพื้นฐานในการรองรับการดำเนินธุรกิจในอนาคต MSMEs ในอาเซียนจำเป็นต้องปรับตัวให้เข้ากับแนวโน้มในสภาพแวดล้อมที่มีการเปลี่ยนแปลงอย่างรวดเร็ว ความยั่งยืนในการดำเนินธุรกิจและความสามารถในการจัดการการหยุดชะงักในกิจกรรมประจำวันที่ได้รับผลกระทบจากการเปลี่ยนแปลงสภาพภูมิอากาศและพลวัตของโลกอื่น ๆ จะมอบความสามารถพื้นฐานสำหรับ MSMEs อาเซียนในการพร้อมรับกับอนาคต