Course developed by:

Course Description

Provides a detailed coverage of trademarks, industrial designs and geographical indications and their role in trade and international commerce. Additionally, the course covers the protection and management of brands. There is a written final exam at the end of this course for which participants are required to compose written responses to a series of questions within a specified timeframe and submit their responses, via the eLearning platform, to their tutors for marking.

Learning Objectives

Understand how to make the best use of IP in marketing and how to manage the intangible assets of a private company.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.