Module 1: Artificial Intelligence (AI) – The Basics and Use Cases

Course Overview

This module provides foundational knowledge to demystify AI. It covers efficiency, customer experience, and competitive edge while exploring cross-functional use cases in marketing, finance, and operations.

Learning Objectives:

1. Define AI and understand how it learns from data;
2. Identify key AI types like ML, NLP, and GenAI;
3. Recognize business imperatives like efficiency and competitive advantage.

Course Materials