Digital Marketing Advanced
Category:Women’s Empowerment
Course Level Ready to Export
Course Description:
Upon completion of this course, students will be able to:
- Develop and execute a new Business Brand
- Understand the concept and develop the strategy of Content Marketing
- Apply Marketing Communication through the Email
Profit and Loss
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you tell whether you are making a profit?
Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.
In this course, you will learn how to:
Find your hidden expenses
Calculate profit and loss
Social Media Marketing
Category:Marketing
Course Level Startup
Course Summary
Using social media marketing to build your business
Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers.
In this course, you will learn:
A variety of social media marketing campaigns
How to create a Facebook ad targeted to your customers
Unique Value Proposition
Category:Marketing
Course Level Startup
Course Summary
How can you figure out what makes your business unique?
Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.
In this course, you will learn how to:
Assess your business’s strengths and weaknesses
Examine the strengths and weaknesses of your competitors’ businesses
Conduct an effective Internet search for information about your competitors’ businesses
Tool for Business Plan Development
Category:Operations
Course Level Startup
About this Course:
The C-BED Tool for Business Plans is a companion to the C-BED training tools for Aspiring Entrepreneurs (AE) and Small Business Owners (SBO). It is designed for groups who have already completed these training tools and will be able to draw on this work to complete a business plan.
The Tool for Business Plans is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
The training tools incorporate hands-on, activity based lessons, maximizing the use of diagrams and pictures so that both literate and illiterate participants are able to learn together. This alternative teaching method has been found to promote increased leadership and participation during the course and translates to greater individual feelings of empowerment and ties to the community once the course is complete.
Available Lessons:
The tool is divided into two sections. In Section #1 an introduction to each element of the business plan is provided along with instructions and examples on how to capture the relevant information for your business. Links to the activities completed in C-BED for AE and SBO are provided, as well as referral to other C-BED training tools for those entrepreneurs needing to develop their skills further. In Section #2, an overview of the business planning process is presented and a blank template for business plans is provided.
Module 1: Artificial Intelligence (AI) – The Basics and Use Cases
Category:Artificial Intelligence
Course Level Startup
Course Overview
This module provides foundational knowledge to demystify AI. It covers efficiency, customer experience, and competitive edge while exploring cross-functional use cases in marketing, finance, and operations.
Learning Objectives:
1. Define AI and understand how it learns from data;
2. Identify key AI types like ML, NLP, and GenAI;
3. Recognize business imperatives like efficiency and competitive advantage.
Maximizing Business Potential Using Digital Tools and Insights
Category:Women’s Empowerment
Course Level Startup
How can MSMEs harness digital technology to make strategic business decisions and drive growth? Join us as we explore the different digital tools and tactics that help businesses improve customer experience and boost sales. Discover the strategies that can transform your business and propel it to new heights in the digital economy.
Webinar: Promoting Secure Digital Payments for Indonesian SMEs (in Bahasa Indonesia)
Category:Trade/ Logistics
Course Level Startup
Course Description
The US-ASEAN Business Council in partnership with the Ministry of Cooperatives and Small and Medium Enterprises Indonesia and the Indonesian Employer’s Association (APINDO) is proud to present a webinar on “Promoting Secure Digital Payments for Indonesian SMEs”.
What the participants will learn:
- The Indonesian Government Program to Prepare the Digitalization for SMEs in COVID-19
- The Importance of Digital Payments and Cashless Transaction for SMEs
- RiskRecon Initiatives: Small Business Free Cybersecurity Training
Speakers’ profile:
- Ms. Destry Anna Sari, Assistant Deputy of Marketing, Ministry of Cooperatives and SMEs Indonesia.
- Mr. Wahyu Putarnto, Senior Analyst, Mastercard Indonesia.
- Mr. Agrian Pangestu, Cyber & Intelligence Product Manager, Mastercard Indonesia
Primer App
Category:Operations
Course Level Growing
Course Summary
Learn how you can work remotely in a productive way, with this minicourse from the Google Primer app.
*This is a mobile application
User Authentication, Access Controls and Security Standards
Category:Technology
Course Level Growing
Course Description
This course presents an overview of network core security principles including operating system and data security standards. It also covers user authentication, access policies and controls.
Course Objective
- Explain core network security principles and how these are implemented
- Define operating system user authentication, access controls and auditing and how these are realized through network and operating system security standards
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
e-Commerce Concepts & Platforms
Category:e-Commerce
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Build a foundation on the basic of e-Commerce
- Understand the concepts of e-Commerce, its advantages compared to traditional commerce especially for SMEs
- Describe business models and core operation strategies
Cash Flow
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can keeping track of your cash flow help your business?
Explore how to monitor and track your cash flow. Learn how to customize a spreadsheet to track your cash flow. Learn why cash flow is important to your business, and how to make decisions based on the research and results you gather.
In this course, you will learn how to:
Make decisions about how to manage your cash
Use spreadsheet software to track your cash flow
Computer Security and Privacy
Category:Technology
Course Level Startup
Course Description
This course helps you to identify the various threats to your computer and the data stored on it. You will explore how to protect your computer from these threats by taking some preventive measures. Finally, this course explains the ethical and legal issues related to Internet usage.
Course Benefits
Like any other electronic device, your computer is at risk from damages caused by accident or by intention. Some of these damages can be permanent. You can prevent your computer hardware, software, and the data stored on it from a number of damages by taking certain preventive measures.
Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)
Category:Technology
Course Level Startup
Course Description
The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.
What the participants will learn:
· The Thailand Government measures to support small business
· Adapting to the COVID-19 crisis
· The digital payment and cashless transactions as tools to reach more customers
· Future initiatives to maximize digital commerce
Speakers’ profile:
· Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;
· Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.
· Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.
Green Growth Ecosystem in ASEAN
Category:Digital Literacy & Technology
Course Level Startup
Join this Green Growth Ecosystem in ASEAN course developed by the U.S. Agency for International Development (USAID) with support from the U.S. Department of State to discover the future of sustainable business at the forefront of the green growth movement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, fire-side chat videos with experts, and interactive lessons.
You will learn to identify growth opportunities within the green economy, analyze public policies that support emerging green business models, and evaluate their impact on the ecosystem. Additionally, the course delves into the critical roles of policymakers, investors, and incubator/accelerator operators in driving the green growth agenda in ASEAN. Through interactive modules and real-world case studies, you’ll gain practical insights into integrating sustainable practices into your business, enhancing resource efficiency, and contributing to a greener, more resilient ASEAN economy.
Inventory Management
Category:Operations
Course Level Ready to Export
Course Summary
How much do you need to sell to make a profit?
Learn ways to manage your inventory to maintain successful business operations and maximize your profit. Discover different technologies for managing inventory. Learn why inventory management is essential to your business as a whole.
In this course, you will learn how to:
Choose the best method of inventory management for your business
Use different technologies to manage your inventory
การปรับโฉมแนวคิดและทีมงาน
Category:Operations
Course Level Startup
เข้าร่วมหลักสูตร “การปรับโฉมแนวคิดและทีมงาน” ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนด้านวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับการจัดการความคิดทางธุรกิจและทีมงานในศตวรรษที่ 21 เพื่อปรับปรุงความยืดหยุ่นและความทนทานเพื่อเพิ่มผลลัพธ์ หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
ทรัพยากรบุคคลเป็นหนึ่งในปัจจัยที่สำคัญที่สุดในการดำเนินธุรกิจ การแพร่ระบาดครั้งใหญ่ของโควิด-19 ส่งผลกระทบต่อธุรกิจในหลาย ๆ ด้าน รวมถึงแรงจูงใจของพนักงาน เช่นเดียวกับระบบธุรกิจและวัฒนธรรม การสำรวจทางอิเล็กทรอนิกส์ที่เผยแพร่โดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 พบว่าการทำงานจากระยะไกลเป็นความท้าทายด้านทรัพยากรมนุษย์ที่ได้รับรายงานสูงสุดที่วิสาหกิจขนาดกลางขนาดย่อมและรายย่อยของอาเซียน (MSMEs) ต้องประสบ หลักสูตรการปรับโฉมแนวคิดและทีมงานนำเสนอความสามารถและความรู้พื้นฐานสำหรับ MSMEs ในอาเซียนเพื่อชัยชนะในเศรษฐกิจโลกและยกระดับการแข่งขันกับบริษัทขนาดใหญ่
หนึ่งในความท้าทายที่ยิ่งใหญ่ที่สุดที่ MSMEs ในอาเซียนต้องเผชิญคือความท้าทายด้านทรัพยากรมนุษย์อันเนื่องมาจากการเปลี่ยนแปลงวัฒนธรรมการทำงานที่ส่งผลกระทบต่อแรงจูงใจ การมีส่วนร่วม และผลการปฏิบัติงานของทีมงาน คำถามคือจะขับเคลื่อนการเติบโตของ MSMEs ในอาเซียนในด้านทรัพยากรมนุษย์ให้มีความต่อเนื่องในช่วงที่เกิดการหยุดชะงักได้อย่างไร ด้วยหลักสูตรการปรับโฉมแนวคิดและทีมงาน ผู้เรียนจะได้เรียนรู้การสร้างแผนความต่อเนื่องทางธุรกิจ การสร้างวัฒนธรรมพื้นเมืองดิจิทัลในธุรกิจ และการเตรียมความพร้อมให้กับทีมเพื่อการทำงานในสภาพแวดล้อมการจัดการดิจิทัลที่ช่วยให้วิสาหกิจขนาดกลางและขนาดย่อมสามารถรับมือกับความท้าทายที่เกิดจากการเปลี่ยนแปลงได้
Building an Inclusive Digital Economy for Local Communities
Category:Women’s Empowerment
Course Level Startup
What are the ways to connect underserved communities to opportunities in the digital economy? Join us as we explore the role of local partnerships and capacity building in bridging the digital gap in the region. Discover how impactful collaborations and empowering initiatives can transform lives and create inclusive growth in the digital era.
Customer Relationship Management (CRM)
Category:Marketing
Course Level Startup
Course Summary
How can a customer relationship management (CRM) tool help me to build my business?
Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.
In this course, you will learn how to:
Set up a CRM tool for your business
Use the CRM tool to track information that will help you build your business
IT for Business Success
Category:Technology
Course Level Startup
Course Summary
Determine the types of technology solutions that best address your business goals. Learn how different technology issues and capabilities directly and indirectly effect your business.
In this course, you will learn how to:
Determine the types of technology solutions that best address your business goals
Decide the best way to implement a technology solution given the circumstances of your particular business