Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts and expressions of a business model.
- Generate a new business model.
- Innovate an existing business model
Business Model Generation & Innovation
Business Model Generation & Innovation
Module 1. Understanding Business Model
- Definitions of business models
- Business Model Canvas and Lean Canvas
Module 2. Generating a New Business Model
- Customer, problem, and solution of a business model
- Components of a Business Model
Module 3. Innovating an Existing Business Model
- Business model innovation
- Common business model patterns and cases
Business Model Generation & Innovation
