CISCO Leadership Webinar Series for SMEs “Storytelling for Leaders”



The US-ASEAN Business Council is pleased to bring the following event to your attention:

Leadership Webinar Series for SMEs
“Leadership in Transformation”
Hosted by Cisco
Register for Free Session!

Wednesday, September 26, 2018
10.00 – 11.30 AM (JKT/BKK)
11:00 AM – 12.30 PM (SG/PH)

Click here to Register

Storytelling for Leaders is the fourth course of five SME Leadership Course offered by Cisco through web seminar (webinar) on the ASEAN SME Academy.
Stories are everywhere. In this fourth session, SMEs will explore the question on why leaders need powerful storytelling to win the audience and grow their businesses.

Why join the webinar?
Pick up the storytelling skill to inspire your team and communicate powerfully by:

  • Unlocking the magic of stories and how they work
  • Understanding Joseph Campbells work and framework
  • Using elements of good story design to create your own stories
  • Leveraging storytelling as an instrument of Leadership 

This webinar is free of charge and all attendees are eligible for a lucky draw to win one latest gadget and copies of “Get In The Boat” book or a latest gadget. Sign up now and you can be those lucky winners! 

Please register by filling in your contact details and you will receive a confirmation email upon registration. Registration deadline is Tuesday, September 25, 2018. The session will be opened 10 minutes before the live event and use the password “webinar” to join. More information can be found on ASEAN SME Academy Facebook page or the webinar registration page.

Don’t miss this opportunity to pick up valuable insights from a successful technologist and entrepreneur who will share his ideas on Storytelling for Leaders. 

Speaker Profile:

Robert Schaffner started his career as a technologist 25 years ago at Siemens. He co-founded Avodaq, a German IT system integrator and collaboration software company, Andtek. Together with Pat Bodin, he co-authored the book on Get in the Boat – A Journey to Relevance.

To find out more about this webinar, please contact Vinsensius Kangen ( at US-ASEAN Business Council and Allan P. Bacho ( at the Philippine Trade Training Center.

About ASEAN SME Academy

The ASEAN SME Academy ( is a self-help and self-paced online learning tool for SMEs, offering free courses and resources on topics such as financing/accounting, management, marketing and technology to help ASEAN MSMEs to grow. The Academy is accessible through computers, smart phones, and tablets.

The Academy currently offers SMEs with 52 courses and 360 links to resources from global companies and industry leaders. Contributors include US-ABC member companies such as Baker & McKenzie, Cisco, Facebook, Google, Mastercard, Microsoft, PayPal, HP Inc., Procter & Gamble and international organizations like the International Labor Organization.