Category:Marketing
Course Level Startup
Course Summary
How can you effectively promote the benefits of your products or services?
Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.
In this course, you will learn how to:
Understand the difference between the benefits and features of your products or services and effectively promote them to your target market
Use online templates to create a flyer for your business
Category:Marketing
Course Level Startup
Course Summary
How can you gather the right information to forecast sales for your business?
Learn why sales forecasting is important for your business and how to gather information to make a sales forecast. Learn how to customize a spreadsheet to track your sales forecast. Learn how to gather the important information needed to create your sales forecast.
In this course, you will learn how to:
Gather information to make a sales forecast for your business
Use spreadsheet software to track your sales forecast
Category:Technology
Course Level Startup
Course Summary
How can your website meet your business goals by effectively reaching your target audience?
Learn how to build a user-friendly website that meets your business goals and effectively reaches your target audience. Learn how to use a web tool to create a website.
In this course, you will learn how to:
Create a user-friendly website that meets your business goals and effectively reaches your target audience
Use online web design software to create a website for your business
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can keeping track of your cash flow help your business?
Explore how to monitor and track your cash flow. Learn how to customize a spreadsheet to track your cash flow. Learn why cash flow is important to your business, and how to make decisions based on the research and results you gather.
In this course, you will learn how to:
Make decisions about how to manage your cash
Use spreadsheet software to track your cash flow
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you tell whether you are making a profit?
Learn to calculate profit and loss (P&L) considering all costs, including your hidden expenses. Find out how to customize a P&L spreadsheet to fit your business.
In this course, you will learn how to:
Find your hidden expenses
Calculate profit and loss
Category:Operations
Course Level Startup
About this Course:
This Problem Solving and Entrepreneurship through Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.
After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.
The EI is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- What is Innovation
- Creative Thinking
- Problem Definition
- Create Ideas
- Filter
- Pilot
- Action Plan
Eligible for Certification: Yes
Category:Operations
Course Level Startup
About this Course:
This Entrepreneurship and Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.
After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.
The EI is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- What is Innovation
- Creative Thinking
- Problem Definition
- Create Ideas
- Filter
- Pilot
- Action Plan
Eligible for Certification: Yes
Category:Technology
Course Level Startup
About this Course:
Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.
Instructor: Bianca Grey, Account Manager
Course Type: Self-Paced
Lesson Length: 15 minutes
Understand the difference between the benefits and features of your products or services and effectively promote them to your target market