Category:Marketing
Course Level Startup
About Facebook Blueprint
Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.
Category:Marketing
Course Level Startup
Course Summary
Who is your target audience?
Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.
In this course, you will learn how to:
Craft questions to learn more about your customers
Create an online survey to gather information about your customers
Category:Finance/ Accounting
Course Level Startup
Course Summary
How can you create effective online marketplace listings for your products?
Learn how to maximize the use of selling online in your business. Learn how to create effectively put together online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements.
In this course, you will learn how to:
Create effective titles, descriptions, and photographs for your online product listing
Improve your products’ photographs using photo-editing software
Category:Operations
Course Level Startup
Course Summary
How can you find funding to start or grow your business?
Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding.
In this course, you will learn how to:
Find sources for start-up funds
Identify the sources that are best for your business needs
Use social bookmarking
Download and print applications
Category:Marketing
Course Level Startup
Course Summary
How do I set prices for my products or services?
Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.
In this course, you will learn how to:
Set prices for products and services
Use word processing software to customize tables
Category:Operations
Course Level Startup
Course Summary
What’s the most effective way to present my business’s data?
Learn about different types of charts and graphs that can help people understand and value your business. Discover how to create effective charts using spreadsheet software. Learn how to choose the right kind of chart for the information you want to convey.
In this course, you will learn how to:
Decide what type of chart to use to present your data effectively
Use spreadsheet software to create charts and graphs
Category:Marketing
Course Level Startup
Course Summary
How can a customer relationship management (CRM) tool help me to build my business?
Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.
In this course, you will learn how to:
Set up a CRM tool for your business
Use the CRM tool to track information that will help you build your business
Category:Operations
Course Level Startup
Course Summary
How can you create effective and targeted slide presentations?
Learn how to create slide presentations that are well-designed and targeted to particular audiences. Make sure that you express what you want to say clearly, through the use of effective text, images, and examples.
In this course, you will learn how to:
Determine what information is relevant to a particular audience
Create effective and well-designed slide presentations
Category:Operations
Course Level Startup
Course Summary
Learn to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to choose the best strategies to help your business reach its long-term goals. Look into how you can start today.
In this course, you will learn how to:
Use a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.
Make the process easier by integrating word processing and spreadsheet documents
This course was developed in collaboration with the Kelley School of Business, Indiana University, as part of the United States Agency for International Development (USAID)-funded Advancement and Development through Entrepreneurship Programs and Training (ADEPT) partnership for Myanmar (Burma).
Category:Technology
Course Level Startup
Course Summary
Determine the types of technology solutions that best address your business goals. Learn how different technology issues and capabilities directly and indirectly effect your business.
In this course, you will learn how to:
Determine the types of technology solutions that best address your business goals
Decide the best way to implement a technology solution given the circumstances of your particular business
