• Course Type

  • Course Level

5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them

Category:Technology

Course Level Growing

Course Description

AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.

Email Deliverability 101: 4 Tips to Inbox Success

Category:Marketing

Course Level Startup

Course Description

Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

With the right approach, you can overcome an ever-evolving email ecosystem. Watch Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, cover 4 tips to ensure your emails make it to the inbox.

All About Marketing Automation – What it is & Why it works

Category:Technology

Course Level Startup

Course Description

Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.

Fundamentals: Learn Digital Marketing Concepts

Category:Technology

Course Level Startup

Course Description

Learn how you can use Marketo Engage’s powerful automation to engage with buyers in a meaningful and consistent way across their online experiences and deliver results.

Primer

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Improve your business and marketing skills with five-minute lessons. Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.

(available in local language for Indonesia, Malaysia, Thailand, and Vietnam)

*This is a mobile application

Skillshop

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Access free online training to develop skills for Google tools. Learn at your own pace and get Google product certifications along the way.

Boost Your Business with Facebook

Category:Marketing

Course Level Startup

Learning Path Cover Art-for FB

About Facebook Blueprint

Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.

 

 

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers