• Course Type

  • Course Level

Advance Your Marketing Strategy

Category:Marketing

Course Level Growing

Course Description

Go beyond the basics of Marketing Cloud with email personalization, reporting, and design.

Course Objective

After completing this unit, you’ll be able to:

  • Manage preferences, create personalized content, and test your emails.
  • Assess your program and digital maturity as you develop your marketing roadmap.
  • Get to know AMPscript and embrace your inner developer.
  • Build engaging journeys for each stage in the customer lifecycle.
  • Learn key terms and best practices to maintain good deliverability and IP reputation

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

 

Prepare for your Marketing Cloud Email Specialist Credential

Category:Technology

Course Level Growing

Course Description

Preparing to sit for your Marketing Cloud Email Specialist exam? Check out this trailmix that has been curated to help you get exam ready!

Course Objective

After completing this unit, you’ll be able to:

  • Exam guide, recommended courses, signing up for your exam, etc.
  • Explore our powerful suite of products and start building your digital marketing strategy.
  • Take a tour of Email Studio and start setting it up for your users.
  • Discover best practices to use when designing and sending an email.
  • Learn about laws and regulations for collecting personal data, using it, and protecting privacy.
  • Learn to scale your marketing efforts using first-party data, templates, and automations.
  • Discover the power of Distributed Marketing and how to implement it.
  • Learn the three steps to creating effective marketing emails.
  • Learn the value of successful content and how our tools can help you create it.
  • Learn how to use Content Builder to create a library of customized, reusable content.
  • Learn how to build and deliver personalized emails that create lasting customer relationships.
  • Learn how Content Builder can help you organize and manage your content.
  • Segment your audience and deliver the right message to the right person at the right time.
  • Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
  • Create your ideal integration with the Marketing Cloud REST and SOAP APIs.
  • Set up your new Marketing Cloud account, add users, send emails, and track your results.
  • Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
  • Use this powerful Marketing Cloud tool to automate and optimize customer interactions.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Sales Career on Salesforce

Category:Marketing

Course Level Startup

Course Description

Learn Salesforce essentials to sell more effectively.

Course Objective

After completing this unit, you’ll be able to:

  • From the skills needed, to a day in the life. Learn what it’s like to be a sales manager.
  • The Trailblazer’s Guide to Careers podcast: Meet Mike, hear his story + learn how you can use Trailhead to become a successful at sales.
  • Grow your business, boost productivity, and make smart decisions with Sales Cloud.
  • Learn from the experts at Salesforce how to succeed in the challenging and rewarding world of sales.
  • Grow your business and boost productivity with Sales Cloud.
  • Learn how to use the new Salesforce to sell lightning fast in as few clicks as possible.
  • Use the Sales Cloud platform to optimize your sales operations and set up your team for success.
  • Learn from the experts at Salesforce how to build a highly effective sales team.
  • Leverage work queues and sales cadences to improve your sales outreach.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

 

5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them

Category:Technology

Course Level Growing

Course Description

AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.

Email Deliverability 101: 4 Tips to Inbox Success

Category:Marketing

Course Level Startup

Course Description

Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

With the right approach, you can overcome an ever-evolving email ecosystem. Watch Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, cover 4 tips to ensure your emails make it to the inbox.

All About Marketing Automation – What it is & Why it works

Category:Technology

Course Level Startup

Course Description

Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.

Fundamentals: Learn Digital Marketing Concepts

Category:Technology

Course Level Startup

Course Description

Learn how you can use Marketo Engage’s powerful automation to engage with buyers in a meaningful and consistent way across their online experiences and deliver results.

Primer

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Improve your business and marketing skills with five-minute lessons. Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.

(available in local language for Indonesia, Malaysia, Thailand, and Vietnam)

*This is a mobile application