• Course Type

  • Course Level

Managing Consumers Digitally

Category:Technology

Course Level Startup

Join this Managing Customers Digitally course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn how to manage the business by responding to customers digitally to offer increased flexibility and versatility for engagement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.

The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs planning to digitize their businesses.

The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business’s continuity after disruptions.

Mengubah Kerangka Berpikir dan Tim

Category:Operations

Course Level Startup

Ikuti kursus Mengubah Kerangka Berpikir dan Tim ini, yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari tentang pengelolaan pola pikir dan tim bisnis di abad ke-21 guna meningkatkan fleksibilitas dan daya tahan untuk meningkatkan hasil. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro,  webinar yang telah direkam sebelumnya, dan pelajaran interaktif.

Sumber daya manusia adalah salah satu aspek yang paling penting untuk diperhatikan dalam menjalankan bisnis. Ketika pandemi COVID-19 melanda, hal ini mempengaruhi bisnis dalam banyak hal termasuk motivasi karyawan, serta sistem dan budaya bisnis. Sebuah survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE pada November 2022 menunjukkan bahwa bekerja dari jarak jauh merupakan tantangan sumber daya manusia yang paling banyak dilaporkan dialami oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Mengubah Kerangka Berpikir dan Tim menjabarkan kompetensi dan pengetahuan dasar bagi UMKM ASEAN untuk unggul dalam ekonomi global dan menyamakan kedudukan dengan perusahaan-perusahaan besar.

Salah satu tantangan terbesar yang dihadapi oleh UMKM ASEAN terletak pada aspek sumber daya manusia karena adanya perubahan budaya kerja yang berdampak pada motivasi, keterlibatan, dan kinerja tim. Pertanyaannya adalah bagaimana mendorong pertumbuhan UMKM ASEAN dalam aspek sumber daya manusia untuk kelangsungannya selama masa disrupsi. Dengan Kursus Mengubah Kerangka Berpikir dan Tim, para peserta akan mendapatkan pengalaman dalam membangun rencana keberlangsungan bisnis, membangun budaya digital native dalam bisnis, dan mempersiapkan tim untuk lingkungan pengelolaan digital yang memungkinkan usaha kecil dan menengah untuk menghadapi tantangan yang timbul dari perubahan.

Mengelola Pelanggan Secara Digital

Category:Technology

Course Level Startup

Ikuti kursus Mengelola Pelanggan Secara Digital yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari cara pengelolaan bisnis dengan merespons pelanggan secara digital guna meningkatkan fleksibilitas dan keserbagunaan dalam berinteraksi. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.

Survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE melaporkan bahwa pandemi ini menimbulkan masalah konsumen bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Pada aspek konsumen, tantangan terbesar yang mereka hadapi adalah perubahan perilaku konsumen, preferensi pembelian, retensi, dan kepuasan. Kursus Mengelola Pelanggan Secara Digital berfokus pada pengembangan kompetensi penting yang dibutuhkan oleh UMKM yang berencana untuk mendigitalkan bisnis mereka.

Pelatihan ini akan mendukung UMKM ASEAN dalam membangun kehadiran online yang akan menghubungkan mereka dengan pelanggan dan membangun generasi pemimpinUMKM ASEAN akan memiliki keahlian dan kepercayaan diri untuk mengambil tindakan, membuat keputusan, dan merencanakan kelanjutan bisnis mereka berdasarkan analisis data dan tren data yang dibahas dalam pelatihan ini. Kursus Mengelola Pelanggan Secara Digital juga mengajak UMKM ASEAN untuk mulai mengelola pelanggan secara digital guna membangun pengalaman pelanggan yang menarik demi kelangsungan bisnis mereka setelah adanya disrupsi.

Chuyển hoá Tư duy và Đội nhóm

Category:Operations

Course Level Startup

Tham gia khóa học Chuyển đổi Tư duy và Đội nhóm do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về cách quản lý tư duy và đội ngũ kinh doanh trong thế kỷ 21 để cải thiện tính linh hoạt và độ bền nhằm nâng cao kết quả hoạt động. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến được ghi trước và các bài học tương tác.

Nguồn nhân lực là một trong những khía cạnh quan trọng nhất cần tập trung vkhi điều hành một doanh nghiệp. Khi đại dịch COVID-19 xảy ra, nó đã ảnh hưởng đến các doanh nghiệp theo nhiều cách, bao gồm cả động lực phấn đấu của nhân viên cũng như hệ thống và văn hóa kinh doanh. Một cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện vào tháng 11 năm 2022 cho thấy làm việc từ xa là thách thức lớn nhất về nguồn nhân lực mà các Doanh nghiệp siêu nhỏ, nhỏ và vừa (MSME) của ASEAN phải trải qua. Chuyển đổi Tư duy và Đội nhóm đưa ra năng lực và kiến thức cơ bản cho các MSMEs ASEAN để thành công trong nền kinh tế toàn cầu và tạo sân chơi bình đẳng với các công ty lớn hơn.

Một trong những thách thức lớn nhất mà MSMEs ASEAN phải đối mặt nằm ở khía cạnh nguồn nhân lực do những thay đổi trong văn hóa làm việc ảnh hưởng đến động lực, sự gắn kết và hiệu suất của các nhóm. Câu hỏi sẽ là làm thế nào để thúc đẩy sự tăng trưởng của các MSME ASEAN về khía cạnh nguồn nhân lực để đảm bảo tính liên tục của họ trong thời gian gián đoạn. Với Khóa học Chuyển đổi tư duy và Đội nhóm, người học sẽ trải nghiệm việc xây dựng các kế hoạch kinh doanh liên tục, xây dựng văn hóa số trong doanh nghiệp và chuẩn bị cho các đội nhóm trong môi trường quản lý số cho phép các doanh nghiệp vừa và nhỏ đối phó với những thách thức phát sinh từ sự thay đổi.

Quản lý người tiêu dùng số

Category:Technology

Course Level Startup

Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu cách quản lý doanh nghiệp thông qua các công cụ số nhằm đáp ứng yêu cầu của khách hàng để tăng tính linh hoạt cho việc tương tác. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến  webinar được ghi trước và các bài học tương tác.

Cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện cho thấy rằng đại dịch đã đặt ra các vấn đề liên quan đến khách hàngđối với các Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (MSME) của ASEAN. Những thách thức lớn nhất mà họ gặp phải là thay đổi hành vi của khách hàng, sở thích mua hàng, khả năng giữ chân khách hàng và sự hài lòng của khách hàng. Khóa học này tập trung vào việc phát triển các năng lực thiết yếu cần thiết cho các MSME trong việc lập kế hoạch số hóa doanh nghiệp của họ.

Khóa học sẽ hỗ trợ các MSMEs ASEAN trong việc tạo dựng sự hiện diện trực tuyến để tiếp tục kết nối họ với khách hàng và xây dựng tệp khách hàng tiềm năng MSMEs ASEAN sẽ có bộ kỹ năng mới và sự tự tin để hành động, đưa ra quyết định và lập kế hoạch tiếp tục hoạt động kinh doanh của họ dựa trên phân tích dữ liệu và xu hướng dữ liệu được đề cập trong khóa học này. Khóa họccũng khuyến khách các doanh nghiệp vừa và nhỏ ở ASEAN bắt đầu thực hiện số hóa hoạt động quản lý khách hàng để xây dựng hành trình trải nghiệm hấp dẫn cho khách hàng nhằm duy trì hoạt động kinh doanh của họ sau những thời kỳ gián đoạn.

การปรับโฉมแนวคิดและทีมงาน

Category:Operations

Course Level Startup

เข้าร่วมหลักสูตร “การปรับโฉมแนวคิดและทีมงาน” ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนด้านวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯอาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับการจัดการความคิดทางธุรกิจและทีมงานในศตวรรษที่ 21 เพื่อปรับปรุงความยืดหยุ่นและความทนทานเพื่อเพิ่มผลลัพธ์ หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ

 

ทรัพยากรบุคคลเป็นหนึ่งในปัจจัยที่สำคัญที่สุดในการดำเนินธุรกิจ การแพร่ระบาดครั้งใหญ่ของโควิด-19 ส่งผลกระทบต่อธุรกิจในหลาย ๆ ด้าน รวมถึงแรงจูงใจของพนักงาน เช่นเดียวกับระบบธุรกิจและวัฒนธรรม การสำรวจทางอิเล็กทรอนิกส์ที่เผยแพร่โดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.. 2565 พบว่าการทำงานจากระยะไกลเป็นความท้าทายด้านทรัพยากรมนุษย์ที่ได้รับรายงานสูงสุดที่วิสาหกิจขนาดกลางขนาดย่อมและรายย่อยของอาเซียน (MSMEs) ต้องประสบ หลักสูตรการปรับโฉมแนวคิดและทีมงานนำเสนอความสามารถและความรู้พื้นฐานสำหรับ MSMEs ในอาเซียนเพื่อชัยชนะในเศรษฐกิจโลกและยกระดับการแข่งขันกับบริษัทขนาดใหญ่

 

หนึ่งในความท้าทายที่ยิ่งใหญ่ที่สุดที่ MSMEs ในอาเซียนต้องเผชิญคือความท้าทายด้านทรัพยากรมนุษย์อันเนื่องมาจากการเปลี่ยนแปลงวัฒนธรรมการทำงานที่ส่งผลกระทบต่อแรงจูงใจ การมีส่วนร่วม และผลการปฏิบัติงานของทีมงาน คำถามคือจะขับเคลื่อนการเติบโตของ MSMEs ในอาเซียนในด้านทรัพยากรมนุษย์ให้มีความต่อเนื่องในช่วงที่เกิดการหยุดชะงักได้อย่างไร ด้วยหลักสูตรการปรับโฉมแนวคิดและทีมงาน ผู้เรียนจะได้เรียนรู้การสร้างแผนความต่อเนื่องทางธุรกิจ การสร้างวัฒนธรรมพื้นเมืองดิจิทัลในธุรกิจ และการเตรียมความพร้อมให้กับทีมเพื่อการทำงานในสภาพแวดล้อมการจัดการดิจิทัลที่ช่วยให้วิสาหกิจขนาดกลางและขนาดย่อมสามารถรับมือกับความท้าทายที่เกิดจากการเปลี่ยนแปลงได้

การบริหารจัดการลูกค้าด้วยดิจิทัล

Category:Technology

Course Level Startup

เข้าร่วมหลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลที่พัฒนาโดยหน่วยงานเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนด้านวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯอาเซียน (US-ABC) เพื่อเรียนรู้วิธีจัดการธุรกิจโดยการตอบสนองลูกค้าด้วยดิจิทัลเพื่อเพิ่มความยืดหยุ่นและความอเนกประสงค์ให้กับการมีส่วนร่วม หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ

 

การสำรวจทางอิเล็กทรอนิกส์โดยโครงการ ASEAN-USAID IGNITE พบว่าโรคระบาดได้ยกประเด็นที่เกี่ยวข้องกับลูกค้าของวิสาหกิจขนาดกลางขนาดย่อม และรายย่อย (MSMEs) ในอาเซียน ความท้าทายที่่สำคัญที่สุดคือการเปลี่ยนแปลงพฤติกรรมของลูกค้า ความโน้มเอียงของการซื้อ การรักษาลูกค้า และความพึงพอใจของลูกค้า หลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลมุ่งเน้นไปที่การพัฒนาความสามารถที่จำเป็นสำหรับ MSMEs ที่วางแผนจะเปลี่ยนธุรกิจของตนให้เป็นดิจิทัล

หลักสูตรนี้จะสนับสนุน MSMEs ในอาเซียนในการสร้างสถานะออนไลน์ที่จะเชื่อมโยงพวกเขากับลูกค้าและสร้างโอกาสในการขาย MSMEs ในอาเซียนจะได้รับทักษะชุดใหม่และความมั่นใจในการดำเนินการ การตัดสินใจ และการวางแผนเพื่อดำเนินธุรกิจต่อไปโดยอ้างอิงจากการวิเคราะห์ข้อมูลและแนวโน้มของข้อมูลที่กล่าวถึงในหลักสูตรนี้ หลักสูตรการบริหารจัดการลูกค้าด้วยดิจิทัลยังเชิญชวนให้ MSMEs ในอาเซียนเริ่มต้นจัดการลูกค้าแบบดิจิทัลเพื่อสร้างเส้นทางของลูกค้าที่น่าสนใจเพื่อความต่อเนื่องของธุรกิจหลังจากการหยุดชะงัก

Transforming Mindsets and Teams

Category:Operations

Course Level Startup

 

Join this Transforming Mindsets and Teams course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn about managing business mindsets and teams in the 21st century to improve flexibility and durability to enhance outcomes. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.

Human resources is one of the most crucial aspects to focus on in running a business. When the COVID-19 pandemic hit, it affected businesses in so many ways including their employees’ motivation, as well as business systems and cultures. An e-survey circulated by the ASEAN-USAID IGNITE project in November 2022 showed that working remotely was the highest reported human resource challenge businesses experienced by ASEAN Micro, Small and Medium Enterprises (MSMEs)s. Transforming Mindsets and Teams lays out basic competence and knowledge for ASEAN MSMEs to triumph in a global economy and level the playing field with larger companies.

One of the biggest challenges faced by the ASEAN MSMEs falls on the human resource aspect due to changes in a working culture that impacts teams’ motivation, engagement, and performance. The question will be how to drive ASEAN MSMEs’ growth in human resource aspects for their continuity during disruptions. With the Transforming Mindsets and Teams Course, learners will experience building business continuity plans, building digital native culture in the business, and preparing teams for a digital managing environment that enables small and medium enterprises to deal with the challenges arising from change.

Get Started with Trailhead

Category:Operations

Course Level Growing

Course Description

Kick-off your Trailhead learning on the right path! This trailmix will share how to get the most out of your learning experience.

Course Objective

After completing this unit, you’ll be able to:

  • Earn badges, have fun, and build your career on Salesforce.
  • Your Trailhead Profile is your digital Salesforce resume. Learn how to personalize it with a vanity URL.
  • Read about other Trailblazers like you who are gaining skills, giving back, and leaving a path for others to follow.
  • Learn how Trailhead enabled Trailblazers to skill up, collaborate, and be more productive.
  • Connect with fellow Trailblazers to continue learning together.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Executive Career on Salesforce

Category:Operations

Course Level Startup

Course Description

Learn the skills needed to build your Executive Career on Salesforce

Course Objective

After completing this unit, you’ll be able to:

  • Learn the different Salesforce capabilities and best practices to be successful in your Salesforce Career
  • Grow your business, boost productivity, and make smart decisions with Sales Cloud.
  • Supercharge your agents with omni-channel tools and an intelligent service platform.
  • Build intelligent experiences for your customers with the Salesforce Platform.
  • Discover insights and predict outcomes with this powerful set of AI-enhanced features.
  • Explore our powerful suite of products and start building your digital marketing strategy.
  • Use Quip to improve your team’s collaboration and efficiency by addressing workflow bottlenecks.
  • Give customers a seamless commerce experience that integrates with your backend systems.
  • Use Experience Cloud to connect with your customers and partners.
  • Reflect on the value of diversity and inclusion at work and what you can do to promote equality.
  • Learn the Salesforce Great Manager Model and discover strategies for being a great manager.
  • Learn to lead a contact center in the digital era.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.