• Course Type

  • Course Level

Create a Sustainable Future

Category:Operations

Course Level Growing

Course Description

Learn how to make a positive impact and combat the effects of climate change.

Course Objective

After completing this unit, you’ll be able to:

  • Understand the impact of climate change and how Salesforce develops sustainably.
  • Learn why harnessing the power of trees is one of the best ways to tackle climate change.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Business Skills

Category:Operations

Course Level Growing

Course Description

Improve and showcase the skills you need to connect with customers and succeed in business.

Course Objective

After completing this unit, you’ll be able to:

  • Draft statements of work that lead to successful customer projects.
  • Use this project management template to set your customer up for success.
  • Build an app to store study materials and notes as you explore the Salesforce ecosystem.
  • Create online presentations that connect wherever your audience is.
  • Create a personal web site to showcase your accomplishments and Salesforce skills.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Business Analyst Career on Salesforce

Category:Operations

Course Level Growing

Course Description

Learn the skills needed to build your Business Analyst Career on Salesforce

Course Objective

After completing this unit, you’ll be able to:

  • Understand the role of a Salesforce Business Analyst
  • Explore the skills that make Salesforce business analysts effective business partners
  • Learn how the Salesforce Platform can help you build better apps and customer experiences
  • Navigate and personalize Tableau CRM, and explore data on desktop and mobile.
  • Learn how to stay competitive and “future-proof” your career? Hear Ayori Selassie talk about AI, Robotic Process Automation, and Agility.
  • Join the Business Analysts group in the Trailblazer Community to meet people in similar roles and learn from them.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Get Started with Trailhead

Category:Operations

Course Level Growing

Course Description

Kick-off your Trailhead learning on the right path! This trailmix will share how to get the most out of your learning experience.

Course Objective

After completing this unit, you’ll be able to:

  • Earn badges, have fun, and build your career on Salesforce.
  • Your Trailhead Profile is your digital Salesforce resume. Learn how to personalize it with a vanity URL.
  • Read about other Trailblazers like you who are gaining skills, giving back, and leaving a path for others to follow.
  • Learn how Trailhead enabled Trailblazers to skill up, collaborate, and be more productive.
  • Connect with fellow Trailblazers to continue learning together.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Executive Career on Salesforce

Category:Operations

Course Level Startup

Course Description

Learn the skills needed to build your Executive Career on Salesforce

Course Objective

After completing this unit, you’ll be able to:

  • Learn the different Salesforce capabilities and best practices to be successful in your Salesforce Career
  • Grow your business, boost productivity, and make smart decisions with Sales Cloud.
  • Supercharge your agents with omni-channel tools and an intelligent service platform.
  • Build intelligent experiences for your customers with the Salesforce Platform.
  • Discover insights and predict outcomes with this powerful set of AI-enhanced features.
  • Explore our powerful suite of products and start building your digital marketing strategy.
  • Use Quip to improve your team’s collaboration and efficiency by addressing workflow bottlenecks.
  • Give customers a seamless commerce experience that integrates with your backend systems.
  • Use Experience Cloud to connect with your customers and partners.
  • Reflect on the value of diversity and inclusion at work and what you can do to promote equality.
  • Learn the Salesforce Great Manager Model and discover strategies for being a great manager.
  • Learn to lead a contact center in the digital era.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Build Your Admin Career on Salesforce

Category:Operations

Course Level Growing

Course Description

Learn the skills needed to build your Admin Career on Salesforce

Course Objective

After completing this unit, you’ll be able to:

  • Learn key getting-started tips and habits to develop as a new Admin. Join us and start your career on the right foot!
  • Get Tips from Salesforce’s President of Global Customer Success on dealing with senior executives and the importance of admins.
  • The Trailblazer’s Guide to Careers: Meet Scott, hear his story, learn what it’s like to be an Admin, and what you can do to get started.
  • From the skills needed, to a day in the life. Learn what it’s like to be a Salesforce Admin.
  • Start your #AwesomeAdmin journey by learning the basics of customizing Salesforce.
  • Supercharge your skills and apps by using point-and-click tools to solve common business needs.
  • Reach all star admin status by tackling more advanced Salesforce features.
  • Learn the latest Salesforce release features and craft your release strategy.
  • Get ready for the administrator certification exam with interactive study tools.
  • Get resources to navigate and grow your career as a Salesforce Admin.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Intellectual Property Management

Category:Operations

Course Level Growing

Course developed by:

Course Description

The course focuses on IP from the perspective of ‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ IP is. In the first three modules, it teaches about the economic significance of IP. Using management examples and established industry methodologies, it covers IP asset identification, IP commercialization, IP valuation, and IP taxation. In the last three modules it offers an indepth look at commercial activities in the digital area by looking at e-commerce and IP, digital management of creative works, and the strategic management of IP.

Learning Objectives

This course targets professionals with a basic knowledge in IP or business management, responsible for generally managing and protecting various forms of IP. Such participants will have a greater understanding to effectively and efficiently develop an IP culture within their organization.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Trademarks, Industrial Designs and Geographical Indications

Category:Operations

Course Level Growing

Course developed by:

Course Description

Provides a detailed coverage of trademarks, industrial designs and geographical indications and their role in trade and international commerce. Additionally, the course covers the protection and management of brands. There is a written final exam at the end of this course for which participants are required to compose written responses to a series of questions within a specified timeframe and submit their responses, via the eLearning platform, to their tutors for marking.

Learning Objectives

Understand how to make the best use of IP in marketing and how to manage the intangible assets of a private company.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Introduction to the Patent Cooperation Treaty

Category:Operations

Course Level Growing

Course developed by:

Course Description

Provides an introduction and general overview of the Patent Cooperation Treaty (PCT). The course was developed by WIPO specialists using the distance learning methodology of the WIPO Academy. Self-assessment tools are strategically placed throughout the course to measure understanding and progress.

Learning Objectives

Understand the benefits of protecting an invention through the PCT process for SMEs.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Primer on Intellectual Property

Category:Operations

Course Level Growing

Course developed by:

Course Description

This course covers the fundamental aspects of intellectual property (IP): copyright and related rights, trademarks, patents, geographical indications, and industrial designs. It also covers contemporary issues impacting the IP field such as: new plant varieties, unfair competition, enforcement of IP rights and emerging issues in IP.

Learning Objectives

Familiarization with the different types of IP, how to enforce your IP rights if infringed

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.