• Course Type

  • Course Level

Intellectual Property Management

Category:Operations

Course Level Growing

Course developed by:

Course Description

The course focuses on IP from the perspective of ‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ IP is. In the first three modules, it teaches about the economic significance of IP. Using management examples and established industry methodologies, it covers IP asset identification, IP commercialization, IP valuation, and IP taxation. In the last three modules it offers an indepth look at commercial activities in the digital area by looking at e-commerce and IP, digital management of creative works, and the strategic management of IP.

Learning Objectives

This course targets professionals with a basic knowledge in IP or business management, responsible for generally managing and protecting various forms of IP. Such participants will have a greater understanding to effectively and efficiently develop an IP culture within their organization.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Trademarks, Industrial Designs and Geographical Indications

Category:Operations

Course Level Growing

Course developed by:

Course Description

Provides a detailed coverage of trademarks, industrial designs and geographical indications and their role in trade and international commerce. Additionally, the course covers the protection and management of brands. There is a written final exam at the end of this course for which participants are required to compose written responses to a series of questions within a specified timeframe and submit their responses, via the eLearning platform, to their tutors for marking.

Learning Objectives

Understand how to make the best use of IP in marketing and how to manage the intangible assets of a private company.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Introduction to the Patent Cooperation Treaty

Category:Operations

Course Level Growing

Course developed by:

Course Description

Provides an introduction and general overview of the Patent Cooperation Treaty (PCT). The course was developed by WIPO specialists using the distance learning methodology of the WIPO Academy. Self-assessment tools are strategically placed throughout the course to measure understanding and progress.

Learning Objectives

Understand the benefits of protecting an invention through the PCT process for SMEs.

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Primer on Intellectual Property

Category:Operations

Course Level Growing

Course developed by:

Course Description

This course covers the fundamental aspects of intellectual property (IP): copyright and related rights, trademarks, patents, geographical indications, and industrial designs. It also covers contemporary issues impacting the IP field such as: new plant varieties, unfair competition, enforcement of IP rights and emerging issues in IP.

Learning Objectives

Familiarization with the different types of IP, how to enforce your IP rights if infringed

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

 

IP Panorama

Category:Operations

Course Level Growing

Course developed by:

Course Description

This learning resource is specifically designed to help SMEs utilize and manage IP in their business strategy and deal with the wide range of IP issues from a business perspective.

Learning Objectives

Familiarization with the different types of IP, how to commercially exploit an IP asset, various aspects of IP management

Course Developer

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all.  Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.

Visa: Practical Business Skills

Category:Technology

Course Level Growing

Course Summary

Visa sees micro and small businesses as the backbone of the global economy. Our goal is to empower these enterprises and improve their livelihoods, ultimately creating a ripple effect throughout their communities. With greater financial and business knowledge, micro and small entrepreneurs can better manage their money and make confident, informed decisions about their businesses.

Visa’s Practical Business Skills offers free educational resources and interactive tools to help business owners around the globe start, manage and grow their businesses to help their communities prosper. Practical Business Skills offers visitors access to an up-to-date online library of interactive content, quizzes, video lessons and infographics as well as customizable business templates.

For more information, contact: info@practicalbusinessskills.com

Webinar: Promoting Secure Digital Payments for Indonesian SMEs (in Bahasa Indonesia)

Category:Trade/ Logistics

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Ministry of Cooperatives and Small and Medium Enterprises Indonesia and the Indonesian Employer’s Association (APINDO) is proud to present a webinar on “Promoting Secure Digital Payments for Indonesian SMEs”.

What the participants will learn: 

  • The Indonesian Government Program to Prepare the Digitalization for SMEs in COVID-19
  • The Importance of Digital Payments and Cashless Transaction for SMEs
  • RiskRecon Initiatives: Small Business Free Cybersecurity Training

Speakers’ profile:

  • Ms. Destry Anna Sari, Assistant Deputy of Marketing, Ministry of Cooperatives and SMEs Indonesia.
  • Mr. Wahyu Putarnto, Senior Analyst, Mastercard Indonesia.
  • Mr. Agrian Pangestu, Cyber & Intelligence Product Manager, Mastercard Indonesia

Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)

Category:Technology

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.

What the participants will learn: 

·       The Thailand Government measures to support small business

·       Adapting to the COVID-19 crisis

·       The digital payment and cashless transactions as tools to reach more customers

·       Future initiatives to maximize digital commerce

Speakers’ profile:

·       Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;

·       Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.

·       Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.

Sustainability through Digital Transformation

Category:Technology

Course Level Growing

Course Description

Digitization is the word on everyone’s lips. Businesses, governments, and other public organizations are busy trying to define their own digital roadmap. But how is this connected with sustainability? Events like the United Nations Conference on Climate Change in Paris or the World Economic Forum in Davos made it clear that if businesses want to survive, they have to learn how to become sustainable. And digitization plays a key role in enabling this. “Sustainability through Digital Transformation” allows you to explore the opportunities digitization offers to further drive sustainability. The course shows how the power of technology can help companies become more successful and at the same time contribute to the United Nations Sustainable Development Goals.

Together, we’ll explore opportunities to master the “Fourth Industrial Revolution”. We’ll look at examples of how to leverage digital innovation to transform industry sectors, including health, mobility, financial services, and education for the better.

To enroll in this course, please click the ‘Course Content‘ to be directed to the openSAP course website.

Course Benefits

Join this free open online course, Sustainability Through Digital Transformation, to explore how companies can embrace the opportunities that are arising. In this course, you’ll learn about the evolution of sustainability within organizations in the areas of integrated reporting, social and environmental impact creation, and responsible investment. You’ll become familiar with recent sustainability frameworks, including the SDGs (Sustainable Development Goals), and gain an understanding of how digitization can enable companies to become more successful while contributing to the SDGs.

Cloud-Native Development with SAP Cloud Platform

Category:Technology

Course Level Growing

Course Description

SAP Cloud Platform is the enterprise platform-as-a-service, with comprehensive application development services and capabilities. It enables customers to achieve business agility, create a truly integrated and optimized enterprise, and accelerate digital transformation across the business – all without the requirement of maintaining or investing in on-premise infrastructure.

In this new advanced course, you’ll learn how to develop microservice-based cloud-native applications with SAP Cloud Platform through hands-on exercises. You’ll be working primarily with the Cloud Foundry environment within SAP Cloud Platform and many of its open-source services to develop step-by-step a Java-based application that is made for the cloud.

We’ll start with a theoretical introduction to SAP Cloud Platform and microservice architectures. We will also cover Spring basics and introduce the sample application with which we will be working throughout the course for the hands-on exercises. In the following weeks, we’ll go deeper into how to create a microservice, how to connect a database, how to handle logging and tracing, as well as service-to-service communication, how to ensure security, and additional topics like multitenancy, continuous integration and delivery, Spring Boot and advanced microservice design. In between we will also cover topics like REST services, stateless apps, Cloud Foundry as a platform, unit and component testing, and much more. In the hands-on exercises we will start based on an empty shell application and build a full real-world cloud application. The optional system preparation with instructions on setting up the development environment and some information to get started will open two weeks before the actual course start.

This advanced course is primarily aimed at developers and application and technology consultants who have already finished the openSAP course SAP Cloud Platform Essentials (Update Q3/2017) and want to learn more. For the first time, we’ll cover in-depth microservice architectures and the open-source services of the Cloud Foundry environment within SAP Cloud Platform, and how to leverage them to build cloud-native applications.

As this course focuses in detail on the app level, the backend and how to offer REST services, topics like building SAP Fiori UIs with SAPUI5 are not covered. To learn about those topics please have a look at the great openSAP courses Developing Web Apps with SAPUI5 and SAP Fiori for iOS – Build Your First Native Mobile App.

Also, database development for SAP HANA is not covered in this course, please refer to the openSAP course Software Development on SAP HANA (Update Q4/2017) to learn more about that.

The registration, learning content, and final exam are free of charge. You’ll be able to get some practical experience of the platform by using a free trial account. We’ll explain how you can access this in the System Preparation.

To enroll in this course, please click the ‘Course Content‘ to be directed to the openSAP course website.

Course Benefits

Join this free online course, Cloud-Native Development with SAP Cloud Platform, to learn and experience how microservice-based cloud native development with SAP Cloud Platform works. This is an advanced course aimed primarily at developers and application and technology consultants, teaching hands-on the important concepts of developing innovative cloud applications.