• Course Type

  • Course Level

Expand Service Cloud with Digital Engagement

Category:Technology

Course Level Growing

Course Description

Engage with customers on their favorite communication platforms.

Course Objective

After completing this unit, you’ll be able to:

  • Engage with customers on any device to deliver exceptional experiences.
  • Add advanced phone support to your service console to deliver top-notch customer service.
  • Take customer calls by integrating your phone channel and service console.
  • Support customers on their favorite social media platforms.
  • Integrate social media with Social Customer Service.
  • Deliver proactive service to customers over messaging apps.
  • Set up a simple-to-use web chat channel using Embedded Chat in Lightning Experience.
  • Learn how to make customer service smarter and easier with chatbots.
  • Route work to the right agent for the job and get a complete view of your contact center.
  • Extend your native Android or iOS app to include features like knowledge, case management, and chat.
  • Gather insights from customers or employees with surveys.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Enhance Emails with Interactivity

Category:Technology

Course Level Growing

Course Description

Use interactive features in Content Builder emails.

Course Objective

After completing this unit, you’ll be able to:

  • Gather customer data directly from your email using Interactive Email Forms.
  • Add interactivity and real-time updates to emails using AMP code.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Create and Send Targeted Emails

Category:Technology

Course Level Growing

Course Description

Learn how to build and deliver personalized emails that create lasting customer relationships.

Course Objective

After completing this unit, you’ll be able to:

  • Take a tour of Email Studio and start setting it up for your users.
  • Build and test your marketing email.
  • Learn the three steps to creating effective marketing emails.
  • Learn how and when to communicate with customers through transactional messages.
  • Segment your audience and deliver the right message to the right person at the right time.
  •  Discover best practices to use when designing and sending an email

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Administer Salesforce from Anywhere During COVID19

Category:Technology

Course Level Growing

Course Description

Learn how to manage users and data, secure your org, and create actionable reports while working from home.

Course Objective

After completing this unit, you’ll be able to:

  • Stay connected and succeed while working from home during COVID-19.
  • Learn how to collaborate with distributed teams and manage remote employees.
  • Set up users and control how they can view or edit your business data.
  • Control access to data using point-and-click security tools.
  • Clean up data with validation rules, formula fields, lookup filters, and Process Builder.
  • Track key business information for your stakeholders with reports and dashboards.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Prepare for your Marketing Cloud Email Specialist Credential

Category:Technology

Course Level Growing

Course Description

Preparing to sit for your Marketing Cloud Email Specialist exam? Check out this trailmix that has been curated to help you get exam ready!

Course Objective

After completing this unit, you’ll be able to:

  • Exam guide, recommended courses, signing up for your exam, etc.
  • Explore our powerful suite of products and start building your digital marketing strategy.
  • Take a tour of Email Studio and start setting it up for your users.
  • Discover best practices to use when designing and sending an email.
  • Learn about laws and regulations for collecting personal data, using it, and protecting privacy.
  • Learn to scale your marketing efforts using first-party data, templates, and automations.
  • Discover the power of Distributed Marketing and how to implement it.
  • Learn the three steps to creating effective marketing emails.
  • Learn the value of successful content and how our tools can help you create it.
  • Learn how to use Content Builder to create a library of customized, reusable content.
  • Learn how to build and deliver personalized emails that create lasting customer relationships.
  • Learn how Content Builder can help you organize and manage your content.
  • Segment your audience and deliver the right message to the right person at the right time.
  • Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
  • Create your ideal integration with the Marketing Cloud REST and SOAP APIs.
  • Set up your new Marketing Cloud account, add users, send emails, and track your results.
  • Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
  • Use this powerful Marketing Cloud tool to automate and optimize customer interactions.

Course Developer

Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI.  Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalised experiences their customers expect.

Salesforce is committed to a set of core values — trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit www.salesforce.com.

Visa: Practical Business Skills

Category:Technology

Course Level Growing

Course Summary

Visa sees micro and small businesses as the backbone of the global economy. Our goal is to empower these enterprises and improve their livelihoods, ultimately creating a ripple effect throughout their communities. With greater financial and business knowledge, micro and small entrepreneurs can better manage their money and make confident, informed decisions about their businesses.

Visa’s Practical Business Skills offers free educational resources and interactive tools to help business owners around the globe start, manage and grow their businesses to help their communities prosper. Practical Business Skills offers visitors access to an up-to-date online library of interactive content, quizzes, video lessons and infographics as well as customizable business templates.

For more information, contact: info@practicalbusinessskills.com

Webinar: Promoting Secure Digital Payments for Indonesian SMEs (in Bahasa Indonesia)

Category:Trade/ Logistics

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Ministry of Cooperatives and Small and Medium Enterprises Indonesia and the Indonesian Employer’s Association (APINDO) is proud to present a webinar on “Promoting Secure Digital Payments for Indonesian SMEs”.

What the participants will learn: 

  • The Indonesian Government Program to Prepare the Digitalization for SMEs in COVID-19
  • The Importance of Digital Payments and Cashless Transaction for SMEs
  • RiskRecon Initiatives: Small Business Free Cybersecurity Training

Speakers’ profile:

  • Ms. Destry Anna Sari, Assistant Deputy of Marketing, Ministry of Cooperatives and SMEs Indonesia.
  • Mr. Wahyu Putarnto, Senior Analyst, Mastercard Indonesia.
  • Mr. Agrian Pangestu, Cyber & Intelligence Product Manager, Mastercard Indonesia

Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)

Category:Technology

Course Level Startup

Course Description

The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.

What the participants will learn: 

·       The Thailand Government measures to support small business

·       Adapting to the COVID-19 crisis

·       The digital payment and cashless transactions as tools to reach more customers

·       Future initiatives to maximize digital commerce

Speakers’ profile:

·       Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;

·       Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.

·       Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.

5 Mistakes We’ve Made with Digital Advertising and How to Avoid Them

Category:Technology

Course Level Growing

Course Description

AdTech and MarTech can be a match made in heaven, but common (avoidable) mistakes can make your programs a living hell. As more B2B marketers look to programmatic advertising solutions, it’s important to have an intelligent strategy and avoid the common pitfalls that trap many modern marketers. Learn from the combined 15 years of experience of Marketo Engage champions Jeff Canada and Jessica Cross as they walk through some of the biggest blunders they’ve made with digital advertising campaigns so that you don’t have to repeat them.

All About Marketing Automation – What it is & Why it works

Category:Technology

Course Level Startup

Course Description

Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.