Course Description:
Upon completion of this course, students will be able to:
- Develop and execute a new Business Brand
- Understand the concept and develop the strategy of Content Marketing
- Apply Marketing Communication through the Email
Module 1 Branding Your Business
- Develop your brand position as customer experience
- Establish your brand messaging; brand colors, imagery, etc
- Design your brand name, logo, tagline, and slogan.
Module 2 Content Marketing
- The Concept and Types of Content Marketing
- Content Marketing Strategy
Module 3 Marketing Communication through the Email
- The Advantages of the Email for my Business
- How to Write an Effective Email for my Business
