Course Descriptions:
Upon completion of this course, students will be able to:
- Understand the concepts and features of digital marketing
- Describe the types of digital marketing channels and their return on investment
- Plan, implement and optimize your digital marketing program
Module 1. The Definition and Process of Digital Marketing
- The Concept of Digital Marketing
- Features of Digital Marketing
Module 2. Digital Marketing Channels
- Digital Marketing Channels
- The ROI of Digital Marketing Programs
Module 3. Planning, Implementation, and Optimization of Digital Marketing
- Plan Your Digital Marketing
- Implement and Optimize Your Digital Marketing
