Myanmar’s largest retail chain, City Mart Holding, participates in various activities that support women entrepreneurs and SMEs generally. In 2012, the company established its Love and Hope Foundation, geared toward aiding four priority areas sectors – Education, Health, Environment and Community. In its agenda for community development, the Foundation focuses on empowering people in the poorest communities “to be self-reliant and independent.” Creating space for organizations or homes to sell their handicrafts at City Mart-operated retail outlets, the Foundation helps women entrepreneurs in particular. Other projects include sponsorship of underprivileged students for vocational training and support for events sponsored by various non-profit groups. As part of its education component, the Foundation focuses on anti-human trafficking awareness, supporting public service announcements throughout the economy via MTV Exit. As part of City Mart’s regular business practices, the company’s network of supermarkets works with local farmers for supply of fresh produce.