Established in 2012, ECHOsi develops and supports a value-chain for small producers of artisan or eco-friendly products that support a sustainable lifestyle. ECHOsi is the nonprofit arm of the ECHOstore Sustainable Lifestyle, a social enterprise retail store focused on fair trade and environmentally-friendly products made by local communities. ECHOsi supports small producers, farmers and women micro-entrepreneurs by helping develop products at early stages in the supply chain and moving these products through enhancement and value-addition processes such as packaging, introduction of new designs, product variant development, teaching communities about potential markets available to them, and strategically producing products for specialty markets.