Go Negosyo is the advocacy arm of the PCE, a non-profit organization that believes Filipinos can address poverty by engaging in entrepreneurship and developing character. Through its various programs, Go Negosyo aspires to demystify entrepreneurial success and popularize entrepreneurship as an alternative to unemployment, job-seeking or migration. The Go Negosyo Inspiring Women Entrepreneurs Campaign selects 50 women every year who typify unparalleled success, character, passion, and head-strong leadership in the world of entrepreneurship.