Launched in 2011, the S3TAR Program is a partnership between Coca-Cola Philippines and the Technical Education and Skills Development Authority (TESDA), an agency of the Department of Labor and Employment. The program aims to empower 100,000 women owners of small-scale retail outlets to increase their household incomes and improve their quality of life. They are offered three years of support with basic entrepreneurship training, access to resources such as microfinance and merchandising, and peer mentoring.