Selling Online

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Course Summary

How can you create effective online marketplace listings for your products?

Learn how to maximize the use of selling online in your business. Learn how to create effectively put together online listings for your products. Explore how you can use photo-editing software to improve your product photos and advertisements.

In this course, you will learn how to:
hpCreate effective titles, descriptions, and photographs for your online product listing
hpImprove your products’ photographs using photo-editing software

Cash Flow

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How can keeping track of your cash flow help your business?

Explore how to monitor and track your cash flow. Learn how to customize a spreadsheet to track your cash flow. Learn why cash flow is important to your business, and how to make decisions based on the research and results you gather.

In this course, you will learn how to:
hpMake decisions about how to manage your cash
hpUse spreadsheet software to track your cash flow

 

Unique Value Proposition

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How can you figure out what makes your business unique?

Explore how you can differentiate your business from your competitors’ businesses. Learn how to search the Internet more effectively.

In this course, you will learn how to:
hpAssess your business’s strengths and weaknesses
hpExamine the strengths and weaknesses of your competitors’ businesses
hpConduct an effective Internet search for information about your competitors’ businesses

Social Media Marketing

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Course Summary

Using social media marketing to build your business

Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers.

In this course, you will learn:
hpA variety of social media marketing campaigns
hpHow to create a Facebook ad targeted to your customers

Effective Leadership

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Course Summary

Discover different leadership approaches and understand when and how to use them to be a more effective leader. Learn how to become a stronger and more effective leader in all aspects of business.

In this course, you will learn how to:

hpAssess which leadership approaches are appropriate for different situations

hpUse desktop or mobile software to collaborate and communicate more productively as a leader