Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)
Category:Technology
Course Level Startup
Course Description
The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.
What the participants will learn:
· The Thailand Government measures to support small business
· Adapting to the COVID-19 crisis
· The digital payment and cashless transactions as tools to reach more customers
· Future initiatives to maximize digital commerce
Speakers’ profile:
· Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;
· Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.
· Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.
Primer on Intellectual Property
Category:Operations
Course Level Growing
Course developed by:
Course Description
This course covers the fundamental aspects of intellectual property (IP): copyright and related rights, trademarks, patents, geographical indications, and industrial designs. It also covers contemporary issues impacting the IP field such as: new plant varieties, unfair competition, enforcement of IP rights and emerging issues in IP.
Learning Objectives
Familiarization with the different types of IP, how to enforce your IP rights if infringed
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
Strengthening Global Presence Through Online Marketing
Category:Technology
Course Level Startup
About this Course:
Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Google will acquaint learners about people – the ones we’re trying to reach and influence and how their behavior has changed, thanks to the explosion of technology. Learners will be familiarized to shifts in consumer behavior affect us as marketers and business owners. And finally Google will share innovative things learners can do to driver performance in our constantly connected world.
Instructor: Bianca Grey, Account Manager
Course Type: Self-Paced
Lesson Length: 15 minutes
Primer App
Category:Operations
Course Level Growing
Course Summary
Learn how you can work remotely in a productive way, with this minicourse from the Google Primer app.
*This is a mobile application
Transforming Mindsets and Teams
Category:Operations
Course Level Startup
Join this Transforming Mindsets and Teams course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn about managing business mindsets and teams in the 21st century to improve flexibility and durability to enhance outcomes. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
Human resources is one of the most crucial aspects to focus on in running a business. When the COVID-19 pandemic hit, it affected businesses in so many ways including their employees’ motivation, as well as business systems and cultures. An e-survey circulated by the ASEAN-USAID IGNITE project in November 2022 showed that working remotely was the highest reported human resource challenge businesses experienced by ASEAN Micro, Small and Medium Enterprises (MSMEs)s. Transforming Mindsets and Teams lays out basic competence and knowledge for ASEAN MSMEs to triumph in a global economy and level the playing field with larger companies.
One of the biggest challenges faced by the ASEAN MSMEs falls on the human resource aspect due to changes in a working culture that impacts teams’ motivation, engagement, and performance. The question will be how to drive ASEAN MSMEs’ growth in human resource aspects for their continuity during disruptions. With the Transforming Mindsets and Teams Course, learners will experience building business continuity plans, building digital native culture in the business, and preparing teams for a digital managing environment that enables small and medium enterprises to deal with the challenges arising from change.
Minimizing the Risk of Fraud
Category:Technology
Course Level Growing
About this Course:
Learners will be introduced to the ways to minimize the risk of fraud. Clients prize Baker & McKenzie for its breadth of access to markets, as it can individually guide cross-border transactions without using external local counsel.
Learners will be acquainted to common email scam including information on phishing, and malware/ransomware. The course will also provide information how to prevent and minimize fraud.
Instructors:
Susan Kendall, Partner, Hong Kong
Course Type: Self-Paced
Lesson Length: 20 minutes
Quản lý người tiêu dùng số
Category:Technology
Course Level Startup
Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu cách quản lý doanh nghiệp thông qua các công cụ số nhằm đáp ứng yêu cầu của khách hàng để tăng tính linh hoạt cho việc tương tác. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến webinar được ghi trước và các bài học tương tác.
Cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện cho thấy rằng đại dịch đã đặt ra các vấn đề liên quan đến khách hàngđối với các Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (MSME) của ASEAN. Những thách thức lớn nhất mà họ gặp phải là thay đổi hành vi của khách hàng, sở thích mua hàng, khả năng giữ chân khách hàng và sự hài lòng của khách hàng. Khóa học này tập trung vào việc phát triển các năng lực thiết yếu cần thiết cho các MSME trong việc lập kế hoạch số hóa doanh nghiệp của họ.
Khóa học sẽ hỗ trợ các MSMEs ASEAN trong việc tạo dựng sự hiện diện trực tuyến để tiếp tục kết nối họ với khách hàng và xây dựng tệp khách hàng tiềm năng MSMEs ASEAN sẽ có bộ kỹ năng mới và sự tự tin để hành động, đưa ra quyết định và lập kế hoạch tiếp tục hoạt động kinh doanh của họ dựa trên phân tích dữ liệu và xu hướng dữ liệu được đề cập trong khóa học này. Khóa họccũng khuyến khách các doanh nghiệp vừa và nhỏ ở ASEAN bắt đầu thực hiện số hóa hoạt động quản lý khách hàng để xây dựng hành trình trải nghiệm hấp dẫn cho khách hàng nhằm duy trì hoạt động kinh doanh của họ sau những thời kỳ gián đoạn.
Động lực tăng trưởng cho doanh nghiệp MSME
Category:Technology
Course Level Startup
Tham gia khóa học do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về các khía cạnh cần thiết cho sự phát triển của MSME. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến webinar được ghi trước và các bài học tương tác.
Các doanh nghiệp siêu nhỏ, nhỏ và vừa (MSME) ASEAN đã tham gia một cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện vào tháng 11 năm 2022 và kết quả cho thấy thách thức cấp bách nhất trong đại dịch COVID-19 là các khía cạnh liên quan đến tài chính. Hầu hết các MSME ở ASEAN đều gặp phải những thách thức tài chính cấp bách nhất là chi phí cố định – cụ thể là tiền lương, thuế và phí an sinh xã hội, cùng những chi phí khác.
Khóa học tập trung vào việc giải phóng sức mạnh của thanh toán số, nội dung số, quảng cáo số và hoạt động số hóa cho các MSME ASEAN để thích ứng với những thay đổi trong tương lai. Khóa học sẽ hỗ trợ MSMEs chấp nhận thanh toán qua ví điện tử, khai thác dữ liệu thanh toán số, tạo nội dung hấp dẫn, tạo chiến dịch hấp dẫn và theo dõi chuyển đổi để tăng hiệu quả hoạt động. Các MSMEs ASEAN cũng sẽ được hỗ trợ để doanh nghiệp của họ có thể tiếp cận với khách hàng toàn cầu như một chiến lược giúp doanh nghiệp của họ vững vàng trong kỷ nguyên số.
Customer Development
Category:Marketing
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand the Customer Development Process
- Conduct the Customer Discovery Interview
- Plan for customer relationship management (CRM)
Introduction to Inclusive Business
Category:Management
Course Level Growing
Course Description
This general introductory course imparts basic knowledge on inclusive business, its definition and features. The course also sets the parameters of the Inclusive Business’ target groups and how they are involved in the value chain. It outlines the different sectors where the BoP is engaged, identifies different IB approaches and illustrates the inclusive business ecosystem. Overall, the intro course makes the case for inclusive business and highlights IB’s positive impact on the SDGs.
Course Objective
In this course, you will develop a deep understanding of what Inclusive Business is. And recognize the relevance of Inclusive Business to connect with investors, policymakers, and low-income communities.
Course Developer
The Inclusive Business Action Network (iBAN) – a programme funded by the German Federal Ministry for Economic Cooperation and Development and the European Union and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The Inclusive Business Action Network (iBAN) is a global initiative supporting the scaling and replication of inclusive business models. Through its strategic pillars iBAN blue and iBAN weave, iBAN manages an innovative online knowledge platform on inclusive business (www.inclusivebusiness.net) and offers a focused Capacity Development Programme for policymakers and investment seeking companies in developing and emerging countries.
iBAN creates a space where evidence-based knowledge transforms into learning and new partnerships. With its focus on promoting the upscale of inclusive business models and consequently improving the lives of the poor, iBAN is actively contributing to the achievement of the United Nations Sustainable Development Goals.
Finding Funding
Category:Operations
Course Level Startup
Course Summary
How can you find funding to start or grow your business?
Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding.
In this course, you will learn how to:
Find sources for start-up funds
Identify the sources that are best for your business needs
Use social bookmarking
Download and print applications
Setting Prices
Category:Marketing
Course Level Startup
Course Summary
How do I set prices for my products or services?
Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.
In this course, you will learn how to:
Set prices for products and services
Use word processing software to customize tables
Digital Marketing Advanced
Category:Women’s Empowerment
Course Level Ready to Export
Course Description:
Upon completion of this course, students will be able to:
- Develop and execute a new Business Brand
- Understand the concept and develop the strategy of Content Marketing
- Apply Marketing Communication through the Email
Chuyển hoá Tư duy và Đội nhóm
Category:Operations
Course Level Startup
Tham gia khóa học Chuyển đổi Tư duy và Đội nhóm do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về cách quản lý tư duy và đội ngũ kinh doanh trong thế kỷ 21 để cải thiện tính linh hoạt và độ bền nhằm nâng cao kết quả hoạt động. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video ngắn, hội thảo chuyên đề trực tuyến được ghi trước và các bài học tương tác.
Nguồn nhân lực là một trong những khía cạnh quan trọng nhất cần tập trung vkhi điều hành một doanh nghiệp. Khi đại dịch COVID-19 xảy ra, nó đã ảnh hưởng đến các doanh nghiệp theo nhiều cách, bao gồm cả động lực phấn đấu của nhân viên cũng như hệ thống và văn hóa kinh doanh. Một cuộc khảo sát điện tử do dự án ASEAN-USAID IGNITE thực hiện vào tháng 11 năm 2022 cho thấy làm việc từ xa là thách thức lớn nhất về nguồn nhân lực mà các Doanh nghiệp siêu nhỏ, nhỏ và vừa (MSME) của ASEAN phải trải qua. Chuyển đổi Tư duy và Đội nhóm đưa ra năng lực và kiến thức cơ bản cho các MSMEs ASEAN để thành công trong nền kinh tế toàn cầu và tạo sân chơi bình đẳng với các công ty lớn hơn.
Một trong những thách thức lớn nhất mà MSMEs ASEAN phải đối mặt nằm ở khía cạnh nguồn nhân lực do những thay đổi trong văn hóa làm việc ảnh hưởng đến động lực, sự gắn kết và hiệu suất của các nhóm. Câu hỏi sẽ là làm thế nào để thúc đẩy sự tăng trưởng của các MSME ASEAN về khía cạnh nguồn nhân lực để đảm bảo tính liên tục của họ trong thời gian gián đoạn. Với Khóa học Chuyển đổi tư duy và Đội nhóm, người học sẽ trải nghiệm việc xây dựng các kế hoạch kinh doanh liên tục, xây dựng văn hóa số trong doanh nghiệp và chuẩn bị cho các đội nhóm trong môi trường quản lý số cho phép các doanh nghiệp vừa và nhỏ đối phó với những thách thức phát sinh từ sự thay đổi.
Championing Sustainability through Digital Innovation
Category:Women’s Empowerment
Course Level Growing
What are the ways to connect underserved communities to opportunities in the digital economy? Join us as we explore the role of local partnerships and capacity building in bridging the digital gap in the region. Discover how impactful collaborations and empowering initiatives can transform lives and create inclusive growth in the digital era.
Unlocking Digital Success for Women-led Businesses
Category:Women’s Empowerment
Course Level Startup
How can MSMEs harness digital technology to make strategic business decisions and drive growth? Join us as we explore the different digital tools and tactics that help businesses improve customer experience and boost sales. Discover the strategies that can transform your business and propel it to new heights in the digital economy.
MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ
Category:Technology
Course Level Startup
เข้าร่วมหลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนว่าด้วยวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับประเด็นต่าง ๆ ที่จำเป็นสำหรับ MSME ในการเติบโต หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
วิสาหกิจขนาดกลางขนาดย่อม และรายย่อยในอาเซียน (MSMEs) ที่เข้าร่วมการสำรวจทางอิเล็กทรอนิกส์ที่จัดทำโดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 ระบุว่าความท้าทายที่เร่งด่วนที่สุดในช่วงการแพร่ระบาดของโควิด-19 คือประเด็นทางการเงิน ซึ่ง MSMEs ในอาเซียนส่วนใหญ่ให้ความเห็นว่าความท้าทายทางการเงินที่เร่งด่วนที่สุดคือต้นทุนคงที่ เช่น ค่าจ้าง ภาษี และค่าประกันสังคม เป็นต้น
หลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจมุ่งเน้นไปที่การปลดล็อกขุมพลังแห่งการชำระเงินแบบดิจิทัล เนื้อหา โฆษณาดิจิทัล และการดำเนินงานแบบดิจิทัลเพื่อส่งเสริมศักยภาพของ MSMEs ในอาเซียนให้พร้อมรองรับอนาคต หลักสูตรนี้จะสนับสนุน MSMEs ในการรับชำระเงินผ่านกระเป๋าเงินอิเล็กทรอนิกส์ การควบคุมข้อมูลการชำระเงินดิจิทัล การสร้างเนื้อหาและแคมเปญที่น่าสนใจ และติดตาม Conversion เพื่อเพิ่มผลลัพธ์ MSMEs ในอาเซียนจะได้รับความช่วยเหลือให้ลูกค้าทั่วโลกสามารถเข้าถึงธุรกิจของพวกเขา เพื่อเป็นกลยุทธ์ในการทำให้ธุรกิจของพวกเขามีความยืดหยุ่นในยุคดิจิทัล
User Authentication, Access Controls and Security Standards
Category:Technology
Course Level Growing
Course Description
This course presents an overview of network core security principles including operating system and data security standards. It also covers user authentication, access policies and controls.
Course Objective
- Explain core network security principles and how these are implemented
- Define operating system user authentication, access controls and auditing and how these are realized through network and operating system security standards
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
Digital Contents Development Advanced
Category:Digital Literacy & Technology
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understanding how videos can be used as a branding and marketing tool
- Creating a marketing strategy plan for your video channel
- Using AI like ChatGPT to generate content
- Creating a storyboard for your video
- Deciding which platform to choose based on target market
- Creating video posts for various social media platforms
- Designing a video channel using YouTube or TikTok
Managing Consumers Digitally
Category:Technology
Course Level Startup
Join this Managing Customers Digitally course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn how to manage the business by responding to customers digitally to offer increased flexibility and versatility for engagement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs planning to digitize their businesses.
The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business’s continuity after disruptions.