Managing Consumers Digitally
Category:Technology
Course Level Startup

Join this Managing Customers Digitally course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn how to manage the business by responding to customers digitally to offer increased flexibility and versatility for engagement. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
The e-survey circulated by the ASEAN-USAID IGNITE project reported that the pandemic raised consumer issues for ASEAN Micro, Small, and Medium Enterprises (MSMEs) . On the consumer aspect, the largest challenges they had were consumer behavior change, buying preferences, retention and satisfaction. Managing Customers Digitally Course focuses on developing the essential competencies needed by MSMEs planning to digitize their businesses.
The course will support the ASEAN MSMEs in establishing an online presence that will further connect them with their customers and build lead generation. ASEAN MSMEs will have new skill sets and confidence to take action, make decisions, and plan for continuing their business based on data analytics and data trends covered in this course. The Managing Customers Digitally Course also invites ASEAN MSMEs to start managing customers digitally to build a compelling customer journey for their business’s continuity after disruptions.
Furniture Safety Requirements for the US Market
Category:Trade/ Logistics
Course Level Ready to Export


Course Description
The U.S. market has specific safety requirements for testing and certification of furniture sold in the U.S.The requirements include stability, electrical and flammability conditions.
Join UL, an authority on product safety, for an overview on how UL Standards and Certifications demonstrate that furniture complies with U.S. requirements.
Menyiapkan Bisnis Anda di Masa Depan
Category:Technology
Course Level Startup

Ikuti kursus Menyiapkan Bisnis Anda di Masa Depan yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari strategi untuk melindungi bisnis Anda di era digital. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video pembelajaran, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Survei Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN, yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022, mengindikasikan operasi bisnis sebagai tantangan kedua yang paling mendesak. Contoh tantangannya antara lain: mengembangkan bisnis/layanan baru, menciptakan strategi bisnis baru, terjun ke pemasaran dan penjualan online, mengembangkan keterampilan karyawan, dan mengotomatisasi operasi bisnis. Dalam kursus Menyiapkan Bisnis Anda di Masa Depan, UMKM ASEAN akan didukung dalam memanfaatkan kekuatan media sosial dan alat digital lainnya.
Keberlanjutan dalam operasi bisnis dan mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menyongsong masa depan. Agar bisnis dapat bertahan di masa depan, UMKM ASEAN perlu beradaptasi dengan tren di lingkungan yang sangat cepat berubah. Keberlanjutan dalam operasi bisnis dan kemampuan untuk mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menghadapi masa depan.
How to Access Global Markets with Sustainability Certifications – GREENGUARD
Category:Trade/ Logistics
Course Level Ready to Export


Course Description
With much of our lives spent inside, indoor air quality is extremely important. GREENGUARD Certification helps companies demonstrate their products are safer. Gain insight into UL’s sustainability certification program.
This webinar covers:
- The current trends in product sustainability
- How to demonstrate that products are sustainable
- How GREENGUARD Certification influences buyers to choose products
- How GREENGUARD Certification is relevant to local markets
- How to prepare for GREENGUARD Certification testing
- To which green building requirements GREENGUARD Certification contributes
Connecting Global Commerce
Category:Operations
Course Level Startup
Course Description
Learn how PayPal operates across platforms and devices — enabling consumers to pay with any device or operating system they choose no matter if they’re on their mobile devices, desktops or in the physical store. Since PayPal touches both the consumer and the merchant, we have the data to help protect against fraudulent transactions on the consumer side, while helping merchants to better understand their customers.
https://temp.asean-sme-academy.org/forums/forum/forum/
SMB/CIFS Protocol and Attributes Overview
Category:Technology
Course Level Growing
Course Description
This course presents an overview of the history, features and attributes of the Server Message Block and the Common Internet File System protocols. It explains the history and the operational features of SMB, and CIFS as a dialect of SMB. Also covered are the versions, attributes and applications of each protocol.
Course Objective
- Explain the history of Server Message Block (SMB) and Common Internet File System (CIFS) protocols
- Explain how the protocols establish remote file sharing for Windows platforms
- Describe SMB functionality and client-to-server file sharing operation
- Define the versions and attributes of each protocol
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
Minimizing the Risk of Fraud
Category:Technology
Course Level Growing
About this Course:
Learners will be introduced to the ways to minimize the risk of fraud. Clients prize Baker & McKenzie for its breadth of access to markets, as it can individually guide cross-border transactions without using external local counsel.
Learners will be acquainted to common email scam including information on phishing, and malware/ransomware. The course will also provide information how to prevent and minimize fraud.
Instructors:
Susan Kendall, Partner, Hong Kong
Course Type: Self-Paced
Lesson Length: 20 minutes
Understanding the Concepts of AI and ML
Category:Technology
Course Level Growing
Course Description
This course describes the concept of AI and ML. The course provides a detailed description about the scope and need of AI and helps to understand the impact of AI in enabling human progress and transforming business. The course explains the concepts of artificial intelligence, machine learning, and deep learning.
Course Objective
- Describe the impact and scope of artificial intelligence
- Explain the concepts of artificial intelligence and machine learning
- List the challenges and the application of artificial intelligence
- Describe the concepts of machine learning, deep learning, and neural network
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
Digital Contents Development Core
Category:Digital Literacy & Technology
Course Level Startup

Course Description:
Upon completion of this course, students will be able to:
- Understand different types of digital media technology
- Understand the basic features of a freeware video-editing app, Canva
- Use Canva features to edit photo, video, and audio
Problem Solving and Entrepreneurship through Innovation
Category:Operations
Course Level Startup
About this Course:
This Problem Solving and Entrepreneurship through Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.
After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.
The EI is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- What is Innovation
- Creative Thinking
- Problem Definition
- Create Ideas
- Filter
- Pilot
- Action Plan
Eligible for Certification: Yes
How to Increase Your Business in the US Market for Electrified Furniture
Category:Trade/ Logistics
Course Level Ready to Export


Course Description
Join UL experts to gain insight into the U.S. market for electrified furniture.
Fundraising Practice
Category:Finance/ Accounting
Course Level Startup


Course Description:
Upon completion of this course, students will be able to:
- Understand the financing concept and the three key stages
- Explore various funding opportunities in ASEAN
- Establish a funding plan and identify which type of business is ideal
for each funding
Webinar: Promoting Secure Digital Payments for Indonesian SMEs (in Bahasa Indonesia)
Category:Trade/ Logistics
Course Level Startup

Course Description
The US-ASEAN Business Council in partnership with the Ministry of Cooperatives and Small and Medium Enterprises Indonesia and the Indonesian Employer’s Association (APINDO) is proud to present a webinar on “Promoting Secure Digital Payments for Indonesian SMEs”.
What the participants will learn:
- The Indonesian Government Program to Prepare the Digitalization for SMEs in COVID-19
- The Importance of Digital Payments and Cashless Transaction for SMEs
- RiskRecon Initiatives: Small Business Free Cybersecurity Training
Speakers’ profile:
- Ms. Destry Anna Sari, Assistant Deputy of Marketing, Ministry of Cooperatives and SMEs Indonesia.
- Mr. Wahyu Putarnto, Senior Analyst, Mastercard Indonesia.
- Mr. Agrian Pangestu, Cyber & Intelligence Product Manager, Mastercard Indonesia
Customer Development
Category:Marketing
Course Level Startup


Course Description:
Upon completion of this course, students will be able to:
- Understand the Customer Development Process
- Conduct the Customer Discovery Interview
- Plan for customer relationship management (CRM)
Intellectual Property Management
Category:Operations
Course Level Growing
Course developed by:
Course Description
The course focuses on IP from the perspective of ‘why’ and ‘how’ for participants who have already covered the basics of ‘what’ IP is. In the first three modules, it teaches about the economic significance of IP. Using management examples and established industry methodologies, it covers IP asset identification, IP commercialization, IP valuation, and IP taxation. In the last three modules it offers an indepth look at commercial activities in the digital area by looking at e-commerce and IP, digital management of creative works, and the strategic management of IP.
Learning Objectives
This course targets professionals with a basic knowledge in IP or business management, responsible for generally managing and protecting various forms of IP. Such participants will have a greater understanding to effectively and efficiently develop an IP culture within their organization.
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
Mengubah Kerangka Berpikir dan Tim
Category:Operations
Course Level Startup

Ikuti kursus Mengubah Kerangka Berpikir dan Tim ini, yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari tentang pengelolaan pola pikir dan tim bisnis di abad ke-21 guna meningkatkan fleksibilitas dan daya tahan untuk meningkatkan hasil. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Sumber daya manusia adalah salah satu aspek yang paling penting untuk diperhatikan dalam menjalankan bisnis. Ketika pandemi COVID-19 melanda, hal ini mempengaruhi bisnis dalam banyak hal termasuk motivasi karyawan, serta sistem dan budaya bisnis. Sebuah survei elektronik yang diedarkan oleh proyek ASEAN-USAID IGNITE pada November 2022 menunjukkan bahwa bekerja dari jarak jauh merupakan tantangan sumber daya manusia yang paling banyak dilaporkan dialami oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di ASEAN. Mengubah Kerangka Berpikir dan Tim menjabarkan kompetensi dan pengetahuan dasar bagi UMKM ASEAN untuk unggul dalam ekonomi global dan menyamakan kedudukan dengan perusahaan-perusahaan besar.
Salah satu tantangan terbesar yang dihadapi oleh UMKM ASEAN terletak pada aspek sumber daya manusia karena adanya perubahan budaya kerja yang berdampak pada motivasi, keterlibatan, dan kinerja tim. Pertanyaannya adalah bagaimana mendorong pertumbuhan UMKM ASEAN dalam aspek sumber daya manusia untuk kelangsungannya selama masa disrupsi. Dengan Kursus Mengubah Kerangka Berpikir dan Tim, para peserta akan mendapatkan pengalaman dalam membangun rencana keberlangsungan bisnis, membangun budaya digital native dalam bisnis, dan mempersiapkan tim untuk lingkungan pengelolaan digital yang memungkinkan usaha kecil dan menengah untuk menghadapi tantangan yang timbul dari perubahan.
Finding Funding
Category:Operations
Course Level Startup

Course Summary
How can you find funding to start or grow your business?
Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding.
In this course, you will learn how to:
Find sources for start-up funds
Identify the sources that are best for your business needs
Use social bookmarking
Download and print applications
Inventory Management
Category:Operations
Course Level Ready to Export

Course Summary
How much do you need to sell to make a profit?
Learn ways to manage your inventory to maintain successful business operations and maximize your profit. Discover different technologies for managing inventory. Learn why inventory management is essential to your business as a whole.
In this course, you will learn how to:
Choose the best method of inventory management for your business
Use different technologies to manage your inventory
Digital Marketing Advanced
Category:Women’s Empowerment
Course Level Ready to Export


Course Description:
Upon completion of this course, students will be able to:
- Develop and execute a new Business Brand
- Understand the concept and develop the strategy of Content Marketing
- Apply Marketing Communication through the Email
Productivity Programs
Category:Technology
Course Level Startup
Course Description
Productivity programs are tools that you can use to create documents, presentations, tables, charts, and graphs. This course explores the most common productivity software applications used in business, in education, and at home. In this course, you will learn the features of various productivity programs such as word processing software, spreadsheets, presentation software, and databases. You will also learn how to select the right software to cater to your needs.
Course Benefits
Productivity programs are used in business for schedules, resumes, business plans, and more. These programs are widely known and used on a daily basis. In school, students are using these applications to write essays, create presentations, and organize their schedule. High Schools and Colleges have started demanding a typed final essay for a grade; forming these applications into a vital part of education. Others may use the applications at home for any other tasks, making these applications a universal tool.







