Giúp doanh nghiệp của bạn thích nghi tốt với những thay đổi trong tương lai
Category:Technology
Course Level Startup
Hãy tham gia khóa học Giúp doanh nghiệp thích nghi với những thay đổi trong tương lai do Cơ quan Phát triển Quốc tế Hoa Kỳ (U.S. Agency for International Development – USAID) xây dựng với sự hỗ trợ của Ủy ban Điều phối ASEAN về Doanh nghiệp Siêu nhỏ, Nhỏ và Vừa (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) và Hội đồng Kinh doanh Hoa Kỳ-ASEAN để tìm hiểu về các chiến lược giúp doanh nghiệp thích nghi với những thay đổi trong tương lai trong thời đại số. Khóa học được xây dựng dựa trên các mô-đun học tập dễ thực hiện mà bạn có thể hoàn thành theo tốc độ học của riêng mình. Các mô-đun đi kèm với các hoạt động học tập khác nhau bao gồm video học tập, hội thảo chuyên đề trực tuyến webinar được ghi lại trước và các bài học tương tác.
Theo kết quả từ nghiên cứu về Doanh nghiệp siêu nhỏ, nhỏ và vừa ASEAN (MSMEs), được thực hiện bởi dự án ASEAN-USAID IGNITE vào tháng 11 năm 2022, hoạt động kinh doanh là thách thức cấp bách thứ hai. Ví dụ về những thách thức bao gồm: phát triển kinh doanh/dịch vụ mới, xây dựng chiến lược kinh doanh mới, đi sâu vào marketing và bán hàng trực tuyến, phát triển kỹ năng của nhân viên và tự động hóa hoạt động kinh doanh. Trong khóa học Giúp doanh nghiệp thích nghi với những thay đổi trong tương lai, MSMEs ASEAN sẽ được hỗ trợ t khai thác sức mạnh của phương tiện truyền thông xã hội và các công cụ số khác.
Tính bền vững trong hoạt động kinh doanh và quản lý sự gián đoạn trong các hoạt động hàng ngày bị ảnh hưởng bởi biến đổi khí hậu và các động lực toàn cầu khác sẽ mang đến những năng lực cơ bản cho các MSMEs ASEAN để nắm bắt tương lai. Để các doanh nghiệp sẵn sàng thích nghi với thay đổi trong tương lai, các doanh nghiệp vừa và nhỏ của ASEAN cần phải thích ứng với các xu hướng trong một môi trường luôn thay đổi.
Boost Your Business with Facebook
Category:Marketing
Course Level Startup
About Facebook Blueprint
Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.
Trademarks, Industrial Designs and Geographical Indications
Category:Operations
Course Level Growing
Course developed by:
Course Description
Provides a detailed coverage of trademarks, industrial designs and geographical indications and their role in trade and international commerce. Additionally, the course covers the protection and management of brands. There is a written final exam at the end of this course for which participants are required to compose written responses to a series of questions within a specified timeframe and submit their responses, via the eLearning platform, to their tutors for marking.
Learning Objectives
Understand how to make the best use of IP in marketing and how to manage the intangible assets of a private company.
Course Developer
The World Intellectual Property Organization (WIPO) is the global forum for intellectual property (IP) services, policy, information, and cooperation. A self-funding agency of the United Nations, with 193 member states, WIPO’s mission is to lead the development of a balanced and effective international IP system that enables innovation and creativity for the benefit of all. Through the WIPO Academy, WIPO offers a range of online training courses designed to introduce business owners, students, IP professionals and government officers to the various forms of IP.
All About Marketing Automation – What it is & Why it works
Category:Technology
Course Level Startup
Course Description
Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.
How to Access Global Markets with Sustainability Certifications – GREENGUARD
Category:Trade/ Logistics
Course Level Ready to Export
Course Description
With much of our lives spent inside, indoor air quality is extremely important. GREENGUARD Certification helps companies demonstrate their products are safer. Gain insight into UL’s sustainability certification program.
This webinar covers:
- The current trends in product sustainability
- How to demonstrate that products are sustainable
- How GREENGUARD Certification influences buyers to choose products
- How GREENGUARD Certification is relevant to local markets
- How to prepare for GREENGUARD Certification testing
- To which green building requirements GREENGUARD Certification contributes
Empowering MSMEs in their Journey to Digitalization
Category:Women’s Empowerment
Course Level Growing
How can MSMEs harness digital technology to make strategic business decisions and drive growth? Join us as we explore the different digital tools and tactics that help businesses improve customer experience and boost sales. Discover the strategies that can transform your business and propel it to new heights in the digital economy.
Business Model Generation & Innovation
Category:Management
Course Level Growing
Course Description:
Upon completion of this course, students will be able to:
- Understand the concepts and expressions of a business model.
- Generate a new business model.
- Innovate an existing business model
Introduction to Data Engineering
Category:Technology
Course Level Growing
Course Description
For over 10 years, there has been an intense focus by companies to extract business value from their data. Out of this activity, a role called the data scientist emerged. However, it quickly became obvious that a majority of a data scientist’s time was spent on data preparation or moving analytical models into production environments. Thus, the data engineer has emerged as a highly desirable and indispensable member of an analytics project team. The course covers the data analytics life cycle, the role of the data engineering, and the skill set of a successful data engineer. This course prepares the learner for a key portion of the Dell Technologies Proven Professional data engineering specialist-level certification exam (DES-7DE1). Review the exam description document to understand all the related data engineering training and consumption options.
Course Objective
- Able to explain the role of a data engineer
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
User Authentication, Access Controls and Security Standards
Category:Technology
Course Level Growing
Course Description
This course presents an overview of network core security principles including operating system and data security standards. It also covers user authentication, access policies and controls.
Course Objective
- Explain core network security principles and how these are implemented
- Define operating system user authentication, access controls and auditing and how these are realized through network and operating system security standards
Course Developer
Dell Technologies helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.
Webinar: Enhancing Digital Skills for Thailand SMEs in COVID-19 (in Thai Language)
Category:Technology
Course Level Startup
Course Description
The US-ASEAN Business Council in partnership with the Office of SMEs Promotion Thailand (OSMEP) and Thammasat Business School is proud to present a Webinar on “Enhancing Digital Skills for Thailand SMEs in COVID-19”.
What the participants will learn:
· The Thailand Government measures to support small business
· Adapting to the COVID-19 crisis
· The digital payment and cashless transactions as tools to reach more customers
· Future initiatives to maximize digital commerce
Speakers’ profile:
· Dr. Wimonkan Kosumas, Deputy Director-General Office of SMEs Promotion, Thailand;
· Ms. Natsicha Voraprukpisut, is a Head of Market Development for Thailand, located in Bangkok. Natsicha is focusing on developing new business, market segments for Mastercard through partnerships, digital and innovations. Joining Mastercard in 2013, Natsicha has brought her 15 years of experience in financial services and banking in many areas. She has lived, and now worked across Asia-Pacific countries including Japan.
· Ms. Boonthida Ratanavilaikul, is currently the Marketing Manager (Thailand and Indonesia) at FedEx.
Penggerak Pertumbuhan UMKM
Category:Technology
Course Level Startup
Ikuti kursus Penggerak Pertumbuhan UMKM yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari aspek-aspek yang penting bagi UMKM untuk berkembang. Kursus ini dibuat berdasarkan modul-modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video mikro, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN yang berpartisipasi dalam survei elektronik yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022 mengindikasikan bahwa tantangan yang paling mendesak selama pandemi COVID-19 adalah aspek keuangan. Dalam aspek keuangan, sebagian besar UMKM ASEAN menunjukkan bahwa tantangan keuangan yang paling mendesak yang diidentifikasi adalah biaya tetap – antara lain upah, pajak, dan biaya jaminan sosial.
Penggerak Pertumbuhan UMKM berfokus pada membuka kekuatan pembayaran digital, konten, iklan digital, dan operasi digital untuk UMKM ASEAN yang dapat bertahan di masa depan. Kursus ini akan mendukung UMKM dalam menerima pembayaran melalui dompet elektronik, memanfaatkan data pembayaran digital, membuat konten yang menarik, menghasilkan kampanye yang menarik, dan melacak konversi untuk meningkatkan hasil. UMKM ASEAN juga akan dibantu untuk membuat bisnis mereka agar dapat diakses oleh pelanggan global sebagai strategi untuk membuat bisnis mereka bertahan di era digital.
Primer App
Category:Operations
Course Level Growing
Course Summary
Learn how you can work remotely in a productive way, with this minicourse from the Google Primer app.
*This is a mobile application
Digital Contents Development Core
Category:Digital Literacy & Technology
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand different types of digital media technology
- Understand the basic features of a freeware video-editing app, Canva
- Use Canva features to edit photo, video, and audio
Digital Lifestyles
Category:Technology
Course Level Startup
Course Description
From cell phones to MP3 players to digital cameras, computers are changing our everyday lives. This course introduces you to digital technologies, including digital audio, digital video, and digital photography. It explores how these and other computing technologies are creating new career opportunities and shaping the world we live in.
Course Benefits
Digital technology is used in all areas of life today. It has changed the way people work and entertain themselves. This module explains the scope of digital technology at home, at work, and at play. It also identifies the different career opportunities made available because of the extensive use of computers in various fields.
Tool for Entrepreneurship and Innovation
Category:Operations
Course Level Startup
About this Course:
This Entrepreneurship and Innovation (EI) training is designed for individuals that have existing enterprises, particularly those that have been recently established or those that have identified problems.
After EI training, participants will better understand how to innovate through an innovative process, and how to use the tools presented to spend time on innovating within their businesses. Participants will have a new skill set and confidence to think creatively, come up with innovative ideas and test these with people in and outside their business.
The EI is part of Community-Based Enterprise Development (C-BED), a low cost, innovative training program designed by the International Labour Organization (ILO) to support skills development and empowerment in local communities for improvements in livelihoods, productivity and working conditions.
Available Lessons:
- Overview of the programme
- Introductions
- What is Innovation
- Creative Thinking
- Problem Definition
- Create Ideas
- Filter
- Pilot
- Action Plan
Eligible for Certification: Yes
Productivity Programs
Category:Technology
Course Level Startup
Course Description
Productivity programs are tools that you can use to create documents, presentations, tables, charts, and graphs. This course explores the most common productivity software applications used in business, in education, and at home. In this course, you will learn the features of various productivity programs such as word processing software, spreadsheets, presentation software, and databases. You will also learn how to select the right software to cater to your needs.
Course Benefits
Productivity programs are used in business for schedules, resumes, business plans, and more. These programs are widely known and used on a daily basis. In school, students are using these applications to write essays, create presentations, and organize their schedule. High Schools and Colleges have started demanding a typed final essay for a grade; forming these applications into a vital part of education. Others may use the applications at home for any other tasks, making these applications a universal tool.
MSME Growth Engine
Category:Technology
Course Level Startup
Join this MSME Growth Engine course developed by the U.S. Agency for International Development (USAID) with support from the ASEAN Coordinating Committee on Micro, Small & Medium Enterprises (ACCMSME) and the US-ASEAN Business Council to learn about aspects that are essential for MSME to grow. The course is built on easy-to-follow learning modules that you can go through at your own pace. The modules come with various learning activities including micro-videos, pre-recorded webinars, and interactive lessons.
ASEAN Micro, Small, and Medium Enterprises (MSMEs) who participated in an e-survey conducted by the ASEAN-USAID IGNITE project in November 2022 indicated that the most pressing challenge during the COVID-19 pandemic was financial aspects. In Financial aspect, most ASEAN MSMEs showed that the most pressing financial challenges identified were fixed costs – namely wages, taxes, and social security charges, among others.
MSME Growth Engine focuses on unlocking the power of digital payments, content, digital advertisements, and digitized operations to future-proof ASEAN MSMEs. The course will support MSMEs in accepting payments via e-wallets, harnessing digital payments data, creating killer content, producing engaging campaigns, and tracking conversions to increase results. ASEAN MSMEs will also be aided to make their businesses accessible to global customers as a strategy to make their businesses resilient in the digital era.
Menyiapkan Bisnis Anda di Masa Depan
Category:Technology
Course Level Startup
Ikuti kursus Menyiapkan Bisnis Anda di Masa Depan yang dirancang oleh Badan Pembangunan Internasional Amerika Serikat (U.S. Agency for International Development – USAID) dengan dukungan dari Badan ASEAN untuk Urusan Usaha Kecil dan Menengah (ASEAN Coordinating Committee on Micro, Small and Medium Enterprises – ACCMSME) dan Dewan Bisnis Amerika Serikat (AS)-ASEAN (US-ASEAN Business Council – US-ABC) untuk mempelajari strategi untuk melindungi bisnis Anda di era digital. Kursus ini dibuat berdasarkan modul pembelajaran yang mudah diikuti dan dapat Anda pelajari sesuai dengan waktu yang Anda miliki. Modul-modul tersebut dilengkapi dengan berbagai aktivitas pembelajaran termasuk video pembelajaran, webinar yang telah direkam sebelumnya, dan pelajaran interaktif.
Survei Usaha Mikro, Kecil, dan Menengah (UMKM) ASEAN, yang dilakukan oleh proyek ASEAN-USAID IGNITE pada November 2022, mengindikasikan operasi bisnis sebagai tantangan kedua yang paling mendesak. Contoh tantangannya antara lain: mengembangkan bisnis/layanan baru, menciptakan strategi bisnis baru, terjun ke pemasaran dan penjualan online, mengembangkan keterampilan karyawan, dan mengotomatisasi operasi bisnis. Dalam kursus Menyiapkan Bisnis Anda di Masa Depan, UMKM ASEAN akan didukung dalam memanfaatkan kekuatan media sosial dan alat digital lainnya.
Keberlanjutan dalam operasi bisnis dan mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menyongsong masa depan. Agar bisnis dapat bertahan di masa depan, UMKM ASEAN perlu beradaptasi dengan tren di lingkungan yang sangat cepat berubah. Keberlanjutan dalam operasi bisnis dan kemampuan untuk mengelola gangguan dalam kegiatan sehari-hari, yang dipengaruhi oleh perubahan iklim dan dinamika global lainnya, akan memberikan kompetensi mendasar bagi UMKM ASEAN untuk menghadapi masa depan.
MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ
Category:Technology
Course Level Startup
เข้าร่วมหลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจ ที่พัฒนาโดยองค์การเพื่อการพัฒนาระหว่างประเทศของสหรัฐอเมริกา (U.S. Agency for International Development – USAID) และได้รับการสนับสนุนจากคณะกรรมการประสานงานอาเซียนว่าด้วยวิสาหกิจขนาดกลาง ขนาดย่อม และรายย่อย (ASEAN Coordinating Committee on Micro, Small & Medium Enterprises – ACCMSME) และสภาธุรกิจสหรัฐฯ–อาเซียน (US-ABC) เพื่อเรียนรู้เกี่ยวกับประเด็นต่าง ๆ ที่จำเป็นสำหรับ MSME ในการเติบโต หลักสูตรนี้สร้างขึ้นจากโมดูลการเรียนรู้ที่สามารถทำตามได้ง่าย ซึ่งคุณสามารถดำเนินการตามจังหวะของคุณเองได้ โมดูลต่าง ๆ มาพร้อมกับกิจกรรมการเรียนรู้ต่าง ๆ รวมถึงไมโครวิดีโอ การสัมมนาผ่านเว็บที่บันทึกไว้ล่วงหน้า และบทเรียนแบบโต้ตอบ
วิสาหกิจขนาดกลางขนาดย่อม และรายย่อยในอาเซียน (MSMEs) ที่เข้าร่วมการสำรวจทางอิเล็กทรอนิกส์ที่จัดทำโดยโครงการ ASEAN-USAID IGNITE ในเดือนพฤศจิกายน พ.ศ. 2565 ระบุว่าความท้าทายที่เร่งด่วนที่สุดในช่วงการแพร่ระบาดของโควิด-19 คือประเด็นทางการเงิน ซึ่ง MSMEs ในอาเซียนส่วนใหญ่ให้ความเห็นว่าความท้าทายทางการเงินที่เร่งด่วนที่สุดคือต้นทุนคงที่ เช่น ค่าจ้าง ภาษี และค่าประกันสังคม เป็นต้น
หลักสูตร MSME เครื่องจักรขับเคลื่อนเศรษฐกิจมุ่งเน้นไปที่การปลดล็อกขุมพลังแห่งการชำระเงินแบบดิจิทัล เนื้อหา โฆษณาดิจิทัล และการดำเนินงานแบบดิจิทัลเพื่อส่งเสริมศักยภาพของ MSMEs ในอาเซียนให้พร้อมรองรับอนาคต หลักสูตรนี้จะสนับสนุน MSMEs ในการรับชำระเงินผ่านกระเป๋าเงินอิเล็กทรอนิกส์ การควบคุมข้อมูลการชำระเงินดิจิทัล การสร้างเนื้อหาและแคมเปญที่น่าสนใจ และติดตาม Conversion เพื่อเพิ่มผลลัพธ์ MSMEs ในอาเซียนจะได้รับความช่วยเหลือให้ลูกค้าทั่วโลกสามารถเข้าถึงธุรกิจของพวกเขา เพื่อเป็นกลยุทธ์ในการทำให้ธุรกิจของพวกเขามีความยืดหยุ่นในยุคดิจิทัล
Customer Development
Category:Marketing
Course Level Startup
Course Description:
Upon completion of this course, students will be able to:
- Understand the Customer Development Process
- Conduct the Customer Discovery Interview
- Plan for customer relationship management (CRM)