Tim is a tourist from the USA and is coming to Singapore for a couple days. Before leaving, he is planning to buy some of traditionals souvenirs and he decides to stop by and come to your store to buy the traditional souvenirs you sell. Unfortunately, he ran out of cash with the local currency. The only thing he has is his phone and internet connection. You might lose him as your customer.

As the business owner, what strategy will you implement at your offline store to handle this situation?

Dayang is expanding her business strategy by opening a new online store. Alongside this, she also wants to establish and accept digital payments for her customers. She wants to provide her customers with a secure and convenient payment solution and option.

What should Dayang do to accept digital payments on her online store?

As the owner of a small business, you want to start accepting online payments to keep up with the digitalization of the payment industry. Place the following steps in the correct order to help you set up online payments for your business:

1. Go live
2. Sign up for a merchant account
3. III. Test the payment system
4. Integrate the payment gateway into your website
5. Choose a payment gateway

The correct sequence for the steps is…

Emma runs a fashion boutique and wants to reach out to her target demographic, which is women aged between 25-34 who are interested in trendy and affordable fashion. She wants to use social media platforms to promote her products and connect with her target audience.

Which social media platform can help Emma to reach her target demographic of women aged between 25-34 that is  interested in trendy and affordable fashion?

Select the best two answers.

Jill is the marketing lead in the textile business. As a marketing lead, Jill has to innovate and improve the marketing strategy to boost business exposure. Before improving the strategy, Jill always starts by measuring and analyzing the effectiveness of marketing efforts that she has done before. Jill is doing it by converting visitors to the website or landing pages into customers or leads.

The process that Jill has done is called…

Sarah owns a software business and wants to increase the number of customers who sign up for a free trial of the software.

She wants to implement a marketing funnel strategy to guide potential customers through the purchasing process.

What is the FIRST step in Sarah’s marketing funnel strategy to increase the number of customers who sign up for a free trial of the software?

The skincare industry is trending in Indonesia. Rahma built her beauty and wellness business around last year.

She wants to increase the number of customers who make a purchase on the website and e-commerce platforms that she uses. She decides to use a marketing funnel strategy to guide potential customers through the purchasing process.

What is the FINAL step in Rahma’s marketing funnel strategy to increase the number of customers who make a purchase on the website?

Ananda just started a travel business.

He wants to increase the number of customers who book a vacation package. He decides to use a marketing funnel strategy to guide potential customers through the purchasing process.

What is the main objective of the ACTIONS stage in Ananda’’s marketing funnel strategy for a travel company to increase the number of customers who book a vacation package?

Jim is a business owner who sells traditional spices.   

As he saw a potential global market for him to export traditional spices worldwide, he began to think about steps to delivering his product globally. He is planning to find and follow steps that will help him to export his product as smoothly as possible.

To do so, what are the correct steps that Jim needs to consider to help him deliver his products globally?

Select the best three answers.

Dini is starting to expand her business globally.

Unfortunately, she faces an issue with the high cost of shipping. To help her tackle the issue, one of her partners recommended a fulfillment service. Since then, Dini has been considering using the fulfillment service.

If Dini, later on, decides to use the fulfillment service, what is the FIRST step Dini has to take on the fulfillment services?