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Question 1 of 5
1. Question
Tim is a tourist from the USA and is coming to Singapore for a couple days. Before leaving, he is planning to buy some of traditionals souvenirs and he decides to stop by and come to your store to buy the traditional souvenirs you sell. Unfortunately, he ran out of cash with the local currency. The only thing he has is his phone and internet connection. You might lose him as your customer.
As the business owner, what strategy will you implement at your offline store to handle this situation?
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Question 2 of 5
2. Question
Dayang is expanding her business strategy by opening a new online store. Alongside this, she also wants to establish and accept digital payments for her customers. She wants to provide her customers with a secure and convenient payment solution and option.
What should Dayang do to accept digital payments on her online store?
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Question 3 of 5
3. Question
As the owner of a small business, you want to start accepting online payments to keep up with the digitalization of the payment industry. Place the following steps in the correct order to help you set up online payments for your business:
- Go live
- Sign up for a merchant account
- Test the payment system
- Integrate the payment gateway into your website
- Choose a payment gateway
The correct sequence for the steps is…
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Question 4 of 5
4. Question
Emma runs a fashion boutique and wants to reach out to her target demographic, which is women aged between 25-34 who are interested in trendy and affordable fashion. She wants to use social media platforms to promote her products and connect with her target audience.
Which social media platform can help Emma to reach her target demographic of women aged between 25-34 that is interested in trendy and affordable fashion?
Select the best two answers.
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Question 5 of 5
5. Question
Jill is the marketing lead in the textile business. As a marketing lead, Jill has to innovate and improve the marketing strategy to boost business exposure. Before improving the strategy, Jill always starts by measuring and analyzing the effectiveness of marketing efforts that she has done before. Jill is doing it by converting visitors to the website or landing pages into customers or leads.
The process that Jill has done is called…
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