• Course Type

  • Course Level

Email Deliverability 101: 4 Tips to Inbox Success

Category:Marketing

Course Level Startup

Course Description

Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

With the right approach, you can overcome an ever-evolving email ecosystem. Watch Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, cover 4 tips to ensure your emails make it to the inbox.

All About Marketing Automation – What it is & Why it works

Category:Technology

Course Level Startup

Course Description

Hear how you can respond to prospective buyers anywhere and everywhere, at any moment in time with triggered campaigns–from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits.

Primer

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Improve your business and marketing skills with five-minute lessons. Primer is a mobile app with quick, interactive lessons on writing a business plan, making a great website, marketing a business online, and more.

(available in local language for Indonesia, Malaysia, Thailand, and Vietnam)

*This is a mobile application

Skillshop

Category:Technology

Course Level Startup

 

 

 

 

 

Course Summary

Access free online training to develop skills for Google tools. Learn at your own pace and get Google product certifications along the way.

Boost Your Business with Facebook

Category:Marketing

Course Level Startup

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About Facebook Blueprint

Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules.

 

 

Your Target Audience

Category:Marketing

Course Level Startup

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Course Summary

Who is your target audience?

Explore how you can gather information about your customers and potential customers. Learn how to focus your actions on maximizing your impact on that target audience.

In this course, you will learn how to:
hpCraft questions to learn more about your customers
hpCreate an online survey to gather information about your customers

Setting Prices

Category:Marketing

Course Level Startup

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Course Summary

How do I set prices for my products or services?

Explore how to price your products and services effectively. Learn how to use word processing software to customize tables that help track information you gather to set your prices. Learn what research to complete to determine prices for your products and services.

In this course, you will learn how to:
hpSet prices for products and services
hpUse word processing software to customize tables

Customer Relationship Management (CRM)

Category:Marketing

Course Level Startup

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Course Summary

How can a customer relationship management (CRM) tool help me to build my business?

Learn how to build your business by using a customer relationship management (CRM) tool. Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business.

In this course, you will learn how to:
hpSet up a CRM tool for your business
hpUse the CRM tool to track information that will help you build your business

Marketing Benefits vs Features

Category:Marketing

Course Level Startup

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Course Summary

How can you effectively promote the benefits of your products or services?

Learn how to effectively promote the advantages of your products or services to your target audience in order to help you increase sales. Learn how to use templates to create marketing materials.

In this course, you will learn how to:
hpUnderstand the difference between the benefits and features of your products or services and effectively promote them to your target market
hpUse online templates to create a flyer for your business